Local SEO gets tricky when you need to perform optimization for a multi-location business. But it can be easily done following the given steps:
- Creation of location-based webpages using NAP. Add images to the pages
- Creation of separate Google My Business listings for each location
- Give Consistent Citation
- Encourage reviews and ratings for each location
- Build backlinks to each of your location-based pages
Also keep in mind to verify each location besides mentioning accurate details like working hours, name, address, contact.