Local search is a digital marketing term that is often referred to as ‘Local SEO.’ It is an SEO technique that aims to extend your business’ reach in the local market. The purpose of adopting local SEO is to increase the business’ success, visibility, and rankings in the online local search. It helps your business stand out from the crowd every time a potential customer searches for a similar business. Local SEO does not require you to have an online portal for your business to optimize online.
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