Ecommerce SEO is an organic way to gain an increased number of qualified leads. There would be a huge number of shoppers who are likely to buy your products/services but they don’t cause’ your product/category page does not rank higher in the relevant searches.
E-commerce ensures significantly improved ranks in the SERP for the relevant items. It will all eventually result in higher conversion rates and increased sales/revenues. It helps you connect to potential shoppers by optimizing your website via a set of relevant keywords and other SEO techniques.