You and your online store need eCommerce search engine optimization to gain more qualified leads (interested customers). Online customers often visit numerous websites/online stores before making their final purchase decision. They do so to get more options, tips, and other information. They compare all the options available in hand before purchasing whatsoever product they are looking for.
Without SEO, you are less likely to appear higher in the Search Engine Result Pages. You may lose your potential customers even before getting them if you do not appear in the SERP. eCommerce SEO helps you optimize and gain visibility which eventually leads to more sales and revenue.