With the recent Google Core Update called December 2020 Core Update, there have been some rigorous movements on the internet. Websites that ranked high on the result pages started losing both, their organic traffic and ranks in the SERPs. With so much chaos out there, digital marketers and online business owners (website owners) are more than ready to modify their SEO strategies (to regain better ranks and traffic like before).
What they do not understand is the reason behind their dropping ranks. They are curious to add every white label thing into their SEO plan to give their ranks a boost. SEO Digital Gurus, an SEO specialist has a few suggestions for you to help in SEO 2021.
Let’s accept it, somewhere in our minds we all accept that ‘content is the king’ in online businesses. And with a new core update rolled out recently, it is the only weapon powerful enough to prevent your growth graph from collapsing. But producing quality content is not as easy as it seems. It needs creative content writing skills besides detailed research and expertise to create the highest-quality content.
The content needs to be good enough to suffice the queries your users put up. It needs to have a unique and original insight to differentiate you from your competitors. It must have the potential to attract, hold, and satisfy the users beyond satisfaction. But the question still remains the same, how can I create content that can stand out in the crowd? Well, that can be done through skilled content writing.
The Biggest SEO Trend for SEO 2021
With a new year around the corner, digital marketers are ready to welcome new digital trends. This year is not just the beginning of a new year but, also of a new decade. This year shall mark the rise of countless new digital trends for the coming decade.
The biggest SEO trend for 2021 is the best content (quality content) that counts on originality. Every other trend may come and go. But quality content shall remain the biggest SEO trend in 2021 too. It is because content plays a crucial role in Search Engine Optimization. It is one of the most important factors behind a successful SEO campaign. And, this shall remain the same for the coming year too.
Why Content Writing is Important for SEO in 2021?
As mentioned above, content writing is going to be the biggest SEO trend in 2021. It is because the content defines and builds your brand (business) image like no other thing. Here’s a brief explanation of how content writing will help in SEO 2021.
Before diving deep into how content writing will help in SEO 2021, let’s understand why content writing is important for SEO. But before that ask yourself a question, what is SEO?
In practical terms, SEO is about every technique that aims to optimize your presence on the SERP. It includes every technique that can enhance your visibility before the audience. And, content writing is the key to everything. It can improve your rank on the result pages and also attract a bigger fraction of the audience. SEO Digital Gurus shall help you understand the importance of content writing in SEO 2021.
Content is the Voice of Your Brand Irrespective of who your content writer is, the content published on your website speaks a lot about you as a brand. The better the content, the more satisfied shall your audience be. It is thus, important to have content written by someone who has expertise in the relevant field.
Content Communicates to Your Audience on Grand Scale Content writing for your business includes everything right from blogs, email newsletters, press releases to name a few. It is written and published on your website for mass consumption. It plays a crucial role in introducing people behind the brand.
Attracts, Holds Target Audience The primary objective of content writing is to understand what your target audience needs to be followed by creating content to inform, educate, inspire, and entertain them.
Content Drives Organic Traffic It’s a universal fact that content is the hand behind organic traffic. It can both build and damage your rapport online. For content to drive traffic for your online venture, you must write content that your audience is interested to read. It must be written in an easy to understand and use manner.
Content Determines SEO Success Although content is the key to success, it would not shoot your ranking on the SERP by itself. It would rather enhance your SEO and its success.
Content Writing Trends for SEO 2021
While content is the unrivaled king on the internet, it isn’t so easy to create one. You need to keep certain factors in mind while writing (producing) content. Naïve digital marketers and online business owners believe keyword frequency in the content to be the benchmark of good content. But the reality says otherwise.
To qualify as quality content, content on your website needs to suffice certain requirements. It needs to be written keeping in mind the given factors. Scroll below to discover the content writing trends for SEO in 2021.
- Strategically used keywords: Inserting keywords in the content is not about how frequently you use them. They must be used in significant counts but, they must be used strategically and only in the places they are required.
- LSI: Besides KWs, there are certain long-tailed KWs and words searched alongside KWs as one. You must keep in mind to use them too.
- Readability: Make your content easy to read and understand cause’ no one likes complicated content.
- Depth of content: Always provide in-depth insight into the topics that you cover. Give a summary.
- Facts, Numbers, and Citation: They build a sense of trust in your audience for your brand.
- Well-Organized Content: Instead of fragmented content, go for a holistic approach, and organize the content in sequential order.
- Expertise in Writing: An expert would pen complicated topics in the easiest manner while an in-experienced writer shall end up confusing everyone.
- Originality and Uniqueness: To give your website a boost via an SEO campaign, you need content that is unique and original. No reader would want to read content modified and published from another website as yours.
Content Writing is way more important than you think. It is worth your time and effort cause’ it is the boss in the SEO campaigns.