Landing pages can do wonders in driving the users (target audience) to the desired web pages. Optimizing them can earn you lots of traffic and improve your ROI. People, in general, believe that a page with excellent content is enough to drive traffic. But that may not be enough. You will need SEO-friendly landing pages to rank high in the SERP.
Here, in this blog, we will discuss how to make SEO-friendly landing pages. We shall also discuss the significance of optimizing your landing pages.
What is SEO?
Often abbreviated as SEO, Search Engine Optimization is a process of optimizing and editing various elements of your website/webpages to enhance their visibility in the SERP. An optimized landing page is more likely to appear at the top of the Search Engine Result Page. SEO is simply a process of improving the overall quality of your website/webpage for better traffic. It targets organic/unpaid traffic for your business. Let’s understand what SEO-friendly landing pages before moving ahead to discover the ways to make them.
What is an SEO Landing Page?
Before understanding what an optimized landing page is, one must have an idea about what landing pages are. Landing pages are the pages that users arrive at on your website for the given searches and queries.
SEO landing page or SEO-friendly landing page, just as the name suggests refers to the landing pages optimized for search engines. Optimized landing pages tend to have more value to Google and other search engines. They are likely to appear high in the SERP for relevant queries in comparison to other unoptimized pages. A properly optimized landing page will earn you more organic traffic and conversions.
Why it is important to optimize your landing pages?
For the web browsers to recognize you and understand the purpose of your content or landing pages, you need to optimize your landing pages. The landing pages optimized as per the well-planned SEO strategies will earn you a great deal of organic traffic. Optimized landing pages will make you recognizable to your audience. The following reasons explain why SEO-friendly landing pages are important.
- It will help the search engines to understand the purpose of your page (content) and help it in indexing the same.
- It’s easier for the audience to find an optimized landing page.
- They increase the page quality ratings.
- It improves the value of your Ad spent.
Ways to Create SEO-Friendly Landing Pages
- Keywords analysis
The very basic step to Search Engine Optimization is Keyword analysis. It begins with analyzing the trending KWs in your industry. They should have the potential to hold current and attract potential customers. The purpose of keyword analysis is to understand customers’ behavior and the probability of expected traffic volume.
Now that you have a list of Keywords that hold the potential to optimize your landing pages, do not overload your page with them. Insert the Keywords and long-tailed keywords in your pages strategically. Use them smartly in your title tag, meta description, header tags, and image description (filename).
- Link Building
Link building ranges among the most popular and effective off-site ranking factors of SEO. When someone finds your content good, they link their websites to your page. A link from a relevant (and authoritative) website will weigh enough for Google to acknowledge you. You can earn backlinks using:
- Your contacts
- Website/blogs that find your content helpful
- Share your content
- Use the same source as your competitors
With the ever-increasing number of mobile users in the world, it has become important for websites to be device-friendly. Ensure that your website and webpages are responsive to all smartphones and devices. Its user-interface must facilitate easier navigation to the users.
- Consider Page Speed or Page Load Time
Page speed is one of the most important factors that could help in creating an SEO-friendly landing page. Usual stats suggest that users expect your webpages to load within a couple of seconds. Over 40% of the users tend to leave the website if the page speed is above five seconds. A second delay can lead to a significant drop in the conversion rates.
- In-depth and original/unique content
Of all the ways available to optimize your website/webpages, unrivaled content remains the best. It is an ideal way to boost your organic traffic with ease. Audiences from all walks of life prioritize websites that offer in-depth and relevant content for their queries. They do not want to waste time on websites that beat around the bush.
Do not worry that your content is crossing the word limit or anything. Remember that your target is to provide in-depth and original content that could speak out for your business. The top landing pages in the SERP have over 2300 words on average. To secure a rank that high, your content too must have some uniqueness, relevancy, and detailed information.
- Custom URL
Publishing a landing page under your domain has its benefits. Customized URL makes your landing pages more recognizable to your target audience.
- Search Intent
A user usually visits web browsers with the given four intents
- Informational intent
- Navigational intent
- Commercial intent
- Transactional intent
You will have to ensure that the user’s search intent is satisfied on your website for his whatsoever query. Online businesses often run behind quantity (traffic) and end up ignoring quality (better conversion rates). We suggest you drop traffic quests behind and focus on improving your SEO strategy that can help in optimizing your landing pages. Consider involving users’ search intent in your strategy.
An optimized website isn’t enough to place you at the apex of the SERP. You need SEO-friendly landing pages too. It could help you achieve the top rank on the SERP for relevant queries. Keep in mind, when you aim to create an optimized Landing page, Search Engine Optimization should be your biggest weapon. Take into consideration the aforesaid techniques. They shall help you get the outcomes (best results) you expect from your virtual business.