With the New Year just around the corner, new quests, new resolutions and new hopes are in the offing. If you were not so lucky with SEO trends you followed last year, stay poised to make the most of the new year that will soon be knocking at your doors and bring your dreams and ideas to fruition. Here, we bring you the latest SEO trends that are expected to rule the year 2020.
Voice Search- Growing by leaps and bounds
As per Google sources, one search out of every five searches is taken through voice-activated search. It is a fast-attention-grabbing trend that is continuing to gain strength in the coming year. It has made searching for a choice of products or services easier and convenient than ever. The voice-activated speakers, Google Home, and Amazon Echo are gaining a lot of popularity. Since smartphones are majorly used for voice-activated search, Google decided to launch Google Assistant that works well on Android gadgets. The relevance of SEO optimizing techniques for voice search has gained a lot of relevance. With more and more people and companies using the voice search feature, the voice assistants have been upgraded to ensure quick search of answers to questions.
A Growing Shift to Mobile Phones
Just a few months’ ago, Google went by the desktop pages to check the significance of the websites to the target audience. With an increase in mobile searches which is approximately 60 percent of total searches, the use of grading strategy has reduced to a minimum. This is why accelerated mobile pages have been embraced by Search Engine Optimization making the best and optimal use of user experience to a significant extent.
Also, Read – Voice Search Trends 2020
Amazing User Experience
Another trend that is going to gain a lot of significance in 2020 is ensuring optimal user experience. Expectations and requests of the target audience have increased to a significant extent. Irrespective of the gadgets used by the users, the need for quick and accurate solutions to their questions is still high. It is imperative to note here that websites taking more than 3 seconds to load suffer losing 50 percent audience. Thus, 2020 is expected to focus a lot on user experience and to ensure the same, there will be a lot of work on-site layout, content clarity, site navigation and more to ensure a satisfactory experience for the audience.
AI and Machine Learning
The procedure that helps grading search results is going to be transformed by using Machine Learning and Artificial Intelligence. Google uses an artificial intelligence system that helps in the proper management of search results. This is done by relying on significant facts and figures in response to questions. There is going to be more emphasis on separate keywords for specific landing pages. The Predictive Analytic Tool is going to be increasingly used to help predict keywords. Keyword stuffing will be frowned upon and consumer reviews will be encouraged. These SET Trends are going to have a lot of impact on Search Engine Optimization and results expected from the techniques in the year 2020.