When you are an online entrepreneur, keeping a watch over technical SEO trends becomes more important than ever before. For a race that rewards you to stand apex on the Search Engine Result Page, you cannot win so easily without efforts. SEO was something from oblivion about a decade ago, but not today. Presently, SEO is a kind of synonym to succeed online.
To win this race for the long term now, you will have to master your team in technical SEO. Not just that, you will also have to keep a watch on the changing technical SEO trends coming ahead of you. We are about to enter a new decade full of anonymous. To keep things in our favor for the best, it makes sense to prepare beforehand. In this blog, we shall talk about the Technical SEO trends to watch that will rule the digital world in 2021.
Although it’s too early to talk about the changes that are yet to come, groundwork lays the strong base to success. And under no cost, it should be neglected.
Changing SEO Trends
Search Engine Optimization abbreviated as SEO is that one marketing discipline which has the potential to raise your business from scratch to the sky and vice-versa. Mastering yourself with changing SEO trends promises you quick growth organically. Ask a digital marketer and he’ll be soaked in adapting himself to new technical SEO trends coming ahead.
Strategies that work today might not necessarily work tomorrow. The trends that seem to work excellent today may sink into anonymous tomorrow. We will thus throw light on the upcoming Technical SEO trends in 2021. While some of the SEO techniques are evergreen, some evolve and improve for the better. So, let’s get to it.
How will Changing SEO Trends Help You
What does an online venture usually aim about?
Higher rank and more visibility in the SERP, right?
Yes, that’s what everybody craves for here.
Adapting to changing SEO techniques helps you to gain more visibility, credibility, before users, and higher rankings on the SERP. This would all contribute to the overall revenue of your firm, irrespective of what it is.
The benefits of SEO techniques include:
- Organic traffic
- Better revenue
- Better rank on the SERP
- Improved conversion rates
- Cost-effective marketing
- New customers
Let’s now talk about the technical SEO trends to watch coming in 2021.
Trend 01: Enhanced UX
Talking about the significance of better user-experience is mandatory every time we talk about technical SEO. Here, user-experience directly talks about the user experience your audience has on your website. Good UX has a great impact on your overall website performance. UX has a big place in Google’s ranking factor that determines where you as a business stand online.
Walk awhile in your visitor’s shoes and you’ll have a basic idea about where you lack. Here are some points that you must concentrate on to improve your website UX:
- First Input Delay: It should be below 100ms so that your page loads quickly.
- Largest Contentful Paint: The largest content of your page should load within 2.5 seconds at max.
- Cumulative Layout Shift: It measures the visual stability of your page. Your page CLS must remain below 0.1 seconds.
- Mobile-friendly: The websites that respond well on mobile phones and all other devices and platforms gain more attention from the audience.
- Free from Pop-ups: You and your business may, but users never like pop-ups, particularly the ones that capture the entire screen. It annoys them to the soul.
Trend 02: Semantic Search
Just like enhanced UX, semantic search is yet another significant SEO technique that shall be trending in 2021. Do not confuse yourself about what Semantic search is. Semantic search is more about its literal meaning. It focuses on the words and their relationships with certain contexts. The Internet is a vast universe of data. Semantic search intends to use all the data at hand to determine what the user is looking up for.
Think of an instance where you had no clue about the title of some track. You just had a line of its chorus in your mind and wanted to know which song it is. But all the data on the world wide web has its original title, unlike the line you remember. How do you think you can search for that song?
You can do so by entering the lines you know in the search box and boom!
You’ll get what you were looking for. How do you think this happened.?
It happened with the help of the Semantic Search technique of SEO. To improve on Semantic Search, you must focus on:
- Content that answers your user’s question
- Write to win people over search engine
- Structured data
- Optimize topics over keywords
Trend 03: Search Intent Over Keywords
Believe it or not, people respond to brands that understands them. This is what search intent is all about. The marketers must thus, concentrate on developing content that understands their needs and intent. You must put up content that aligns with your customer’s intent. Try answering FAQs, and natural queries.
Answering queries signals Google and other search engines that your content is authoritative and has answers to what users are looking up for.
Trend 04: Local SEO
Working upon local SEO techniques could be way better than what you expect. It is one key that could take you to the sky. People love pages that provide local access. If you have a physical location for your business, local SEO is your thing. Google My Business heavily takes into consideration local user experience.
As the demand for local searches keeps rising, Google keeps coming up with features to make it easy for users to search about local businesses. You must thus, avail FAQs, pictures relevant to your business, regular posts, and work upon providing more information about your firm. Using this information the browser makes it easy for customers to search:
- Contact details like phone numbers, email, and websites
- Working hours
Trend 05: Content Quality: The Untamed King of all time
Nothing works better than quality content to improve visibility on the SERP. Always keep in mind that as long as you have strong content that meets all the needed criteria, nothing can throw you down from what you aim to reach.
Make sure that your content is well-structured and has originality in it. It must have an answer to the questions that your users look up to you for. It must be developed after detailed research, using all the relevant keywords, statistics, if possible, and must be factful. Users wouldn’t trust you if your content is plagiarized or lacks what they want. Hire strong content and copywriters who give a detailed insight into the topics instead of briefs.
Trend 06: Prove Authority with E.A.T.
E.A.T. stands for Expertise, Authority, and Trust. It provides an insight that the page or the owner is professional and holds a significant post in the field. You can inform about your expertise in the “About” of your website. There you can mention what you do, how you do, and what your achievements are. There are websites that provide users the reviews about certain websites. Proof your worth with your work. There will be negative reviews about you, once you start winning the customer’s trust there is no stopping to your success.