The threshold to the new decade awaits too much of oblivion we aren’t aware of. We do not know what it holds, what it’ll bring to us and how would we react to it. While some of these oblivions would bring pleasures in many ways, some might be the challenges against survival. The biggest of all would be the updates and challenges for survival in the digital world.
A smart brain always goes for the ground preparation before entering the battlefield. That’s exactly what we will be doing here. We will be discussing the upcoming SEO changes in 2021. You might think about why we need to get ready for the SEO changes that are yet to come. Well, that’s because advanced planning and preparation set the base for stronger comebacks, and that is exactly what we need.
So, my dear digital marketers, get ready for the SEO changes in 2021 to change your revenues, ranking, visibility, and traffic like never before.
What Technical SEO Changes awaits us in the New Decade?
It wasn’t long ago when we learned about terms like SEO, digital marketing strategies, SERP, etc and their impact on our performance as an online business. And look, it’s already been a decade since then. Well, time flies quite quickly. The SEO trends and tactics that worked wonders back then don’t even count as a strategy today. For the better part, with countless updates in the Google algorithm, they have all lost their potential for new strategies. Some of the SEO trends are evergreen too.
Today, the majority of the technical SEO changes and updates are to enhance the content quality, page-experience, diversity of contents, and brand image of your firm (online/offline). Merely the presence on social media platforms and an official website isn’t enough to garnish your business and attract potential customers.
You need to invest a great deal of time nurturing your presence as a business online to attract customers/audiences to choose you over your competitors. You need to sit back for a while and work upon technical SEO and other strategies to improve your presence online. After analyzing the updated Google algorithm that ranks websites on the SERP, SEO experts predict the following SEO changes for 2021.
SEO trends in 2021
- UX that holds the audience
Just as ever before, user-experience counts as the most significant factor in optimizing your SERP rankings. A good website is always easy to navigate with a great user-interface. Not just this, the website is compatible with all devices including desktops, laptops, mobile phones both Android and iOS. Think from the perspective of your visitor, it’ll help you analyze your backlogs.
It must take as little as a possible time for:
- First Input Delay
- Largest Contentful Paint
- Cumulative Layout Shift
Your user may adjust with a fraction-of-a-second delay in page downloading, but they just hate ad pop-ups, particularly the full-screen ones.
- Content Quality
To rank high in Google’s good list, you do not need to follow those hundreds of ranking factors to work on your website. Well-prepared quality content is more than enough. Your performance graph in the web browser is directly proportional to the quality of content that you post. The better your content is, the greater will the number be of visitors on your page. Satisfactory content will hold the audience for a longer duration on your page.
Neither Google nor does your audience love poorly organized content. It creates a bad impression on your behalf. Gone are the days where a small content loaded with tons of keywords ranked high. Today, you need well-structured content with a moderate frequency of KWs, focusing on LSI, FAQs, semantic search, search intent, and more to appease both visitors and Google.
Always remember, great quality content with original opinions is the evergreen king here. It is also the key ranking factor that Google takes into consideration while assigning a rank to your website on SERP.
- Search Intent
Ask yourself once, ‘Is getting huge traffic the only thing that your business needs?’
Does it not need to satisfy the users who have approached your page for certain queries?
People often end up neglecting quality (user-satisfaction) when they run behind quantity (traffic). If your website aims only to views and visits, then ‘BOOM,’ it is pretty easy to achieve if you follow some simple SEO trends. But the same becomes tough if your target is to get conversions from views and visits.
So, before you plan out your SEO strategy, be sure about your traffic intent is. This will help you work on your plans accordingly. Now is the time for you to stop chasing traffic quests and work on an actual SEO strategy for better results. This strategy includes the selection of the right KWs, promotion platforms, target audience, audience demographics, offers that customers can’t resist.
- Diverse content
How boring the webpage with only texts/video/images will be. To grab users’ interest, a website owner must load his pages with multimedia content, especially the video elements. People just love it. They tend to believe visuals moreover textual contents. The viewers also remember the same for a longer time.
Besides this, you can also go for a diverse genre to serve your audience with new content. This way, you’ll attract more new and potential audience. Work on video marketing strategies, use voice search optimization, semantic search to provide your visitors with the content they are exactly looking for. Diversified content will be the future of SEO trends.
Online reviews and rating work exactly like personal recommendations. About 80% of the online shoppers’ lookup for online reviews and ratings before applying for certain products/services online. You can put up testimonies of your satisfied customers. There are websites solely dedicated to providing reviews and ratings about other websites and webpages.
There will be both positive and negative reviews about you there. But it wouldn’t harm much if you and your team work with a planned strategy and prominent trends. Get ready for upcoming SEO trends and you are to get nothing but only benefits.