For the past couple of years, Google Discover has been a great source to boost organic traffic and online visibility.
You must surely remember Google Feed, an update that Google launched in 2016.
Presently known as Google Discover Feed, Google Feed was a kickstart of the ‘searchless search era’ where the users could find information, posts, blogs, and multimedia that might interest them without performing any search. As an additional component of Google, Discover is similar to the social media posts that attract a lot of attention from the target audience.
With it being capable to drive more traffic, publishers and website owners find Google Discover quite enticing of a medium to boost their online visibility. In this article, we shall help you understand the importance of Google Discover and the ways to optimize your content for the Discover Feed.
What is Google Discover?
As stated above, Google Discover is the updated format of what we earlier knew as Google Feed. It was designed as a means of Google’s take on prominent social media feeds. In Google Discover, the search engine provides the users with content inspired by their search history. The aim is to provide users with content that is relevant to their previous search history and intention and might interest them. It is a query-less means of acquiring information. While the Google Feed served users with textual information, Discover availed the same in a wide range of formats including texts, images, visuals, and more.
The discover has a series of cards that hold information on topics that are relevant to the users’ search history. The cards provide information before the user searches them. In short, the Discover allows users to discover contents that match their interest.
Why Optimizing for Google Discover Matters?
Firstly, because Google Discover is a way to optimize your website traffic, optimizing your content accordingly helps you gain attention from your target audience. An opportunity to appear on Google Discover is a big break. However, you will have to make sure that once you secure a place in the Discover, you keep a hold on to it with quality content that can suffice your users’ queries.
Also, your users have an option to customize their Discover Feed to get the content of their choice. As long as you provide them with content that interests them, your visitors would not mind adding you to their customized list by clicking on the ‘+ Follow’ button. Google Discover is also an efficient analytic tool. It helps you view, gauge, and measure your website traffic that comes from Discover. Analyzing the stats reported by Google Discover, you can modify and update your non-performing content to generate more traffic. Optimizing your content for Google Discover shall also boost your rankings on the SERP.
How to Optimize Content for Google Discover Feed?
Here are some of the proven methods and techniques that can be used to optimize content for Google Discover Feed. Content creation and curation strategy developed using the techniques mentioned below shall help you optimize your website content to perform optimally.
As a website owner, you must know that Google Discover is available only on mobile phones. And because it is a significant means to drive traffic, you must have a website that is mobile-friendly to appear on Google Discover.
To win a chance to attract organic traffic via Discover you must ensure that your website delivers the user experience as good it does on the desktop. Your website must be accessible on mobile phones and have good web performance.
Visuals and Image optimization
Having posts with good imaging and visuals is quite important to appear on the Discover Feed. It is true that to perform optimally, you must publish high-quality content on your website. However, you must not neglect the importance of visuals in the content. Keep in mind to create and insert attractive and relevant images and visuals in the content. Work according to the best visual SEO practices. Note that the visuals and graphics that you use in your content are:
- Losslessly compressed
- Have appropriate description and filename
- Descriptive ALT Text
- Descriptive caption
Content has always been the key ingredient to succeed in the digital world. All your marketing efforts will be a total waste unless you publish quality and relevant content. More than frequency, you must keep in mind to post quality content. Your content must provide information that your users look for. It must suffice their queries with the best facts and accuracy.
Always remember that the visitors will never hesitate before jumping on to your competitors’ website if, they find your content below the mark. To appear on Google Discover, you must invest time in curating engaging content that is highly informative. We suggest you use trending data, accurate statistics, proven facts, and relevant keywords to optimize your content.
Content That Matches Google’s Content Policies
It might sound irrelevant but, Google always prioritizes websites that publish content matching its content policies. You must comply with the guidelines and content policies proposed by Google to optimize your content and website. It enhances your chance of appearing on the Google Discover Feed of your target audience.
Encourage Your Audience to Add You on Discover
Just as we mentioned afore, your users have an option to create a customized Google Discover Feed on their devices. To enhance the user experience of its visitors, Google facilitates them to select and follow the topics they find interesting. Doing so shall fill their Discover Feed with the posts and content that match the users’ topics. However, because not every Google user is tech-savvy. Chances are, your visitors do not know about this feature of the Discover Feed.
You must thus, inform your readers to follow you on Discover. It will improve your interaction with your current as well as a potential audience.
Keep a note that quality content is the key to optimized performance online. We suggest you take some time and formulate a strategy to optimize your content to improve the chances of appearing on the Google Discover Feed.