Designating the digital market as quite an enticing business is not an aggrandizement. That must be why every day thousands of new websites come online to enter the pre-existing too-tough-to-win arena of over two billion websites.
To a new publisher, securing a top rank on the search engine result page may sound like a cinch. But that’s not the reality. It takes more than just result-oriented SEO techniques to earn organic traffic that can bring in revenue.
To boost your revenue with organic traffic, you need a perfect blend of search engine optimization, content, and social media marketing which, at times, can be quite tough especially when you are a new publisher. Various combinations of the digital marketing techniques mentioned afore can bring new visitors to your business. However, knowing which combination is the best befitted for your website matters the most.
In this piece, we shall talk about the 5 ways in which new publishers can increase their website revenue with organic traffic. So, without any further ado, let’s get to it.
Content: The Unrivalled King
Do not mind me improvising a poem line to explain my points but, decades may come and decades go but, the content will go on forever.
Yes, even after a long journey of two decades, content has yet not lost its relevance. However, there’s something you might want to keep in mind while preparing and publishing content on your website. Be careful to focus on quality over quantity.
I suggest you publish high-quality, relevant content once or twice a week instead of more frequent publishing of low-quality content. It is because no visitor would want to stay on your website or landing page if, he does not get what he is looking for. Your approach must be to work on and avail content on the topics that might interest your target audience.
Also, work with professional content writers to curate factful, accurate, relevant, and quality content. Keep the following points in mind while preparing content for your website.
- Relevant, comprehensive, quality content
- Fix non-performing content
- Add keywords and long-tail keywords
Infographics to Boost Link Building
Good content is a must for a good online performance. However, to optimize your performance, you must work on other content marketing techniques as well. Work on what your visitors find attractive and relevant. I recommend you create interesting and attractive content for publishing. While a big fraction of your visitors will want to read facts and opinions, there will also be a group that will find visuals and infographics more interesting. Adding images, videos and infographics shall help you attract and hold both types of visitors.
Also, adding infographics to your content enhances your authority. Consequently, it improves your website ranking on the SERP and organic traffic.
You can also use infographics to earn inbound links from authoritative websites. With attractive colors, fonts, icons, graphs, and charts, infographics are known to influence the behavior of your visitors more than non-infographic textual information. Also, infographics play a vital role in influencing your visitors’ decision-making in your favor.
Earning significant organic traffic is not enough to make your website a success in the search engine. You need to work on the click-through-rate optimization of your website too.
CTR optimization is like hitting two targets with one stone. It shall help you attract and sway visitors from your competition while increasing your organic traffic and revenue. It is thus, essential to make sure that your visitors are clicking on the results to visit your landing pages. You need to ensure that the users click through and purchase the products, services, and offers you provide.
As a publisher, you need to optimize your content, metadata, and several other components of your website to boost your click-through rate.
Optimized Site Structure
To boost your revenue and organic traffic, and optimized site structure is mandatory.
A website with an optimized site structure is easy to navigate and user-friendly. It is hierarchical and easy to use. As a new website owner, you need to ensure that your visitors have a good user experience on your website. To do so, you will need a website with an optimized structure. Optimized site structure not only enhances your visitors’ experience on your site but also fuels your business growth.
I would recommend you hire professional help to optimize the site structure of your website.
Add Blog Section to Increase Ranking Keywords
Chances are, the cause of low organic traffic on your website is the low frequency of relevant keywords used. While using keywords and long-tailed phrases on your product and landing pages is helpful, there’s a limit to how frequently you can use them. You can overload your landing pages with a particular keyword. As a result, you might not rank as high for that keyword as expected.
If you are low on organic traffic and do not have a blog section on your website, I strongly suggest you hire a professional website development help and get an ‘article and blog’ section added to your website. Because the use of relevant keywords is quite an effective way to drive organic traffic, it makes sense to publish blogs and articles using them. Publishing ideal content loaded with the right keywords can help you secure higher rankings in the search engine result pages and gain more organic traffic and revenue.
Now that you are thorough with the piece, you might think that managing so many traffic-driving tactics together at once is too much on your plate but, it isn’t as difficult.
You do not need to work on every single technique you know about to boost your revenue and traffic. Instead, you need to focus on the key drivers. Once you know what needs your attention the most, earning significant organic traffic is only a matter of time. With proper planning and patience and the right strategies, you can surpass your competitions easily and gain a boost in organic traffic as well as revenue.