Isn’t it to be established as an authority in the relevant niche?

Of course, it is. But that’s not all.

As an online business owner, you must strive towards attracting the relevant audience, enhancing your brand awareness besides generating a good ROI. And if you say that a successful online business is all about appeasing the audience, I’m afraid that you’re only partially correct. Because to obtain top-notch rankings on the SERP or attract potential visitors, you need to appease Google too. You must serve your visitors with the content that suffices their queries besides matching the ranking factors laid by Google’s algorithms.

And that, dear ladies and gentlemen, requires you to create cornerstone content for your website.

Unless you are a digital marketing pro, chances are, you might not know what the cornerstone is. In that case, I recommend you read through this blog from SEO Digital Gurus to find how to create cornerstone content that Google and your audience will love. In the sections followed, we shall see what cornerstone content means while exploring the benefits of creating cornerstone content.

What Does Cornerstone Content Mean?

Digging into the literal meaning of cornerstone, you shall find that it refers to something that is the base of another thing. In an online business, cornerstone refers to the products and services that your business sells.

The cornerstone content can be thought of as the foundational piece of content published on your website. It is high-value content that aims to enhance your brand awareness while boosting your authority in the industry. Unlike the regular piece of content published on your platform previously, the cornerstone content intends to showcase the services offered by your business.

Instead of attracting potential visitors, it acts as the threshold inviting audience. Defining your brand, lets your potential target audience know what you are and what you offer. It is used to arouse the interest of the audience in you so that they will remember you for a long time. And when in need of the services that you offer, they’ll come to you. Otherwise known as the “evergreen content,” the cornerstone content drives your business towards the evergreen value in the industry.

Cornerstone Content vs Regular Content

While the regular content can talk about anything relevant to the products and services offered by you, the cornerstone content talks only about what you sell. The regular content published on your website may or may not be a part of your digital marketing strategy. It will focus more on sufficing the queries put up by your audience. But the cornerstone content happens to be the most important part of your marketing strategy.

It displays the best pages and articles published on your portal ever since. The piece includes all your USPs (Unique Selling Points), products, and services that distinguish you from your competitors. You create, optimize and share cornerstone content on your website to get noticed by both, your audience (potential clientele) and the search engines.

Benefits of Creating Cornerstone Content

A quality piece of cornerstone content is a great marketing tool indeed. It raises your brand awareness while delivering your core message to your target audience. When created and optimized properly, it could be a golden chance to jump high on the search engine result page rankings. It shall generate all the potential website traffic that you deserve. Following are the much-needed benefits of the cornerstone content that make creating cornerstone content the need of the hour.

• Improved Brand Awareness: Creating the cornerstone content piece elaborates your clients and potential customers about what you offer. It improves your brand awareness.
• Attracting Relevant Audience/Visitors: Just as mentioned above, the cornerstone piece of your website works on building the people’s interest in your business. It informs them about your products and services. So, when in need, they remember you and come to you. In short, it attracts a relevant audience.
• Link Building: Creating quality cornerstone content is like making the most out of a golden opportunity. It is a chance to generate genuine links from other pages of your website, social media platforms, and external sources.
• Establishes Authority: Establishing authority in your niche industry means gaining the trust of your clients. When the search engines and your audience know about your USPs, they acknowledge your authority.

How Can You Create Cornerstone Content for Your Website?

1. Selection of the topic: Selecting the suitable topic for your cornerstone content piece is just as important as creating optimized content. You can do so by walking a mile in your audience’s shoes. It shall help you know what your audience expects from you. The topic that you pick should be something that is commonly searched by your target clientele.
2. Research and analysis (gathering resources): Once you know what topic you are working on, you must start researching the same and gather resources. You can outsource the content creator too.
3. Choosing the content format: If you are outsourcing help, you write the cornerstone content for your website, you will only have to supervise him/her. But if you are doing that on your own, I suggest you choose the content format suitable for the topic that you pick.
4. Planning the layout:  Trust me, planning the layout saves a lot of your time spent on creating content. The layout guides you into what subtopics you are to read and write about.
5. Keyword research and analysis: one of the many keys to quality content is its proper optimization. And I must remind you that keyword research and analysis happen to be the core of content optimization. Without inserting the right KWs, you cannot expect your content to top the SERP.
6. Content Creation: Now that you have a topic to work on, resources gathered at your resort, and keywords needed to be included, the next step is the actual creation of the content. And by the creation of content, I mean, the writing.
7. Editing/Correction for Grammatical Errors: As soon as you are done writing your piece, you need to work on editing the same for grammatical errors (if any). You need to see that the sentences used by you are simple and easy to understand. It must have correct punctuation.
8. Optimization: Optimizing your cornerstone content to perform optimally on the search engine should be your next step. Adding the right headline, tagline, metadata, and captions is just as essential.
9. Inserting Hyperlinks and Sharing: Optimize your cornerstone content with hyperlinks that direct to the right landing pages. You must include the sharing links on the content page too. Doing so shall assist your visitors in sharing your webpage (if they like it).
10. Promotion: When I say the promotion of your cornerstone content, I do not mean spending a fortune for a promotional campaign. What I mean is notifying your audience about the piece via your email database. Promoting the content on your social media platforms wouldn’t hurt for sure.
11. Maintenance: Because the search engines adore websites that are well-maintained and updated regularly, you must involve yourself in doing so too. You must update your content every once in a while to secure a significant rank in the SERP. You must edit your cornerstone content for the latest trends, stats, and services.

You must surely remember Google Feed, an update that Google launched in 2016.

Presently known as Google Discover Feed, Google Feed was a kickstart of the ‘searchless search era’ where the users could find information, posts, blogs, and multimedia that might interest them without performing any search. As an additional component of Google, Discover is similar to the social media posts that attract a lot of attention from the target audience.

With it being capable to drive more traffic, publishers and website owners find Google Discover quite enticing of a medium to boost their online visibility. In this article, we shall help you understand the importance of Google Discover and the ways to optimize your content for the Discover Feed.

What is Google Discover?

As stated above, Google Discover is the updated format of what we earlier knew as Google Feed. It was designed as a means of Google’s take on prominent social media feeds. In Google Discover, the search engine provides the users with content inspired by their search history. The aim is to provide users with content that is relevant to their previous search history and intention and might interest them. It is a query-less means of acquiring information. While the Google Feed served users with textual information, Discover availed the same in a wide range of formats including texts, images, visuals, and more.

The discover has a series of cards that hold information on topics that are relevant to the users’ search history. The cards provide information before the user searches them. In short, the Discover allows users to discover contents that match their interest.

Why Optimizing for Google Discover Matters?

Firstly, because Google Discover is a way to optimize your website traffic, optimizing your content accordingly helps you gain attention from your target audience. An opportunity to appear on Google Discover is a big break. However, you will have to make sure that once you secure a place in the Discover, you keep a hold on to it with quality content that can suffice your users’ queries.

Also, your users have an option to customize their Discover Feed to get the content of their choice. As long as you provide them with content that interests them, your visitors would not mind adding you to their customized list by clicking on the ‘+ Follow’ button. Google Discover is also an efficient analytic tool. It helps you view, gauge, and measure your website traffic that comes from Discover. Analyzing the stats reported by Google Discover, you can modify and update your non-performing content to generate more traffic. Optimizing your content for Google Discover shall also boost your rankings on the SERP.

How to Optimize Content for Google Discover Feed?

Here are some of the proven methods and techniques that can be used to optimize content for Google Discover Feed. Content creation and curation strategy developed using the techniques mentioned below shall help you optimize your website content to perform optimally.

1. Mobile Friendliness

As a website owner, you must know that Google Discover is available only on mobile phones. And because it is a significant means to drive traffic, you must have a website that is mobile-friendly to appear on Google Discover.

To win a chance to attract organic traffic via Discover you must ensure that your website delivers the user experience as good it does on the desktop. Your website must be accessible on mobile phones and have good web performance.

2. Visuals and Image optimization

Having posts with good imaging and visuals is quite important to appear on the Discover Feed. It is true that to perform optimally, you must publish high-quality content on your website. However, you must not neglect the importance of visuals in the content. Keep in mind to create and insert attractive and relevant images and visuals in the content. Work according to the best visual SEO practices. Note that the visuals and graphics that you use in your content are:

• Losslessly compressed
• Have appropriate description and filename
• Descriptive ALT Text
• Descriptive caption

3. Content Quality

Content has always been the key ingredient to succeed in the digital world. All your marketing efforts will be a total waste unless you publish quality and relevant content. More than frequency, you must keep in mind to post quality content. Your content must provide information that your users look for. It must suffice their queries with the best facts and accuracy.

Always remember that the visitors will never hesitate before jumping on to your competitors’ website if, they find your content below the mark. To appear on Google Discover, you must invest time in curating engaging content that is highly informative. We suggest you use trending data, accurate statistics, proven facts, and relevant keywords to optimize your content.

4. Content That Matches Google’s Content Policies

It might sound irrelevant but, Google always prioritizes websites that publish content matching its content policies. You must comply with the guidelines and content policies proposed by Google to optimize your content and website. It enhances your chance of appearing on the Google Discover Feed of your target audience.

5. Encourage Your Audience to Add You on Discover

Just as we mentioned afore, your users have an option to create a customized Google Discover Feed on their devices. To enhance the user experience of its visitors, Google facilitates them to select and follow the topics they find interesting. Doing so shall fill their Discover Feed with the posts and content that match the users’ topics. However, because not every Google user is tech-savvy. Chances are, your visitors do not know about this feature of the Discover Feed.

You must thus, inform your readers to follow you on Discover. It will improve your interaction with your current as well as a potential audience.

Keep a note that quality content is the key to optimized performance online. We suggest you take some time and formulate a strategy to optimize your content to improve the chances of appearing on the Google Discover Feed.

To a new publisher, securing a top rank on the search engine result page may sound like a cinch. But that’s not the reality. It takes more than just result-oriented SEO techniques to earn organic traffic that can bring in revenue.

To boost your revenue with organic traffic, you need a perfect blend of search engine optimization, content, and social media marketing which, at times, can be quite tough especially when you are a new publisher. Various combinations of the digital marketing techniques mentioned afore can bring new visitors to your business. However, knowing which combination is the best befitted for your website matters the most.

In this piece, we shall talk about the 5 ways in which new publishers can increase their website revenue with organic traffic. So, without any further ado, let’s get to it.

1. Content: The Unrivalled King

Do not mind me improvising a poem line to explain my points but, decades may come and decades go but, the content will go on forever.

Yes, even after a long journey of two decades, content has yet not lost its relevance. However, there’s something you might want to keep in mind while preparing and publishing content on your website. Be careful to focus on quality over quantity.

I suggest you publish high-quality, relevant content once or twice a week instead of more frequent publishing of low-quality content. It is because no visitor would want to stay on your website or landing page if, he does not get what he is looking for. Your approach must be to work on and avail content on the topics that might interest your target audience.

Also, work with professional content writers to curate factful, accurate, relevant, and quality content. Keep the following points in mind while preparing content for your website.

• Relevant, comprehensive, quality content
• Fix non-performing content
• Add keywords and long-tail keywords

2. Infographics to Boost Link Building

Good content is a must for a good online performance. However, to optimize your performance, you must work on other content marketing techniques as well. Work on what your visitors find attractive and relevant. I recommend you create interesting and attractive content for publishing. While a big fraction of your visitors will want to read facts and opinions, there will also be a group that will find visuals and infographics more interesting. Adding images, videos and infographics shall help you attract and hold both types of visitors.

Also, adding infographics to your content enhances your authority. Consequently, it improves your website ranking on the SERP and organic traffic.

You can also use infographics to earn inbound links from authoritative websites. With attractive colors, fonts, icons, graphs, and charts, infographics are known to influence the behavior of your visitors more than non-infographic textual information. Also, infographics play a vital role in influencing your visitors’ decision-making in your favor.

3. Click-Through-Rate Optimization

Earning significant organic traffic is not enough to make your website a success in the search engine. You need to work on the click-through-rate optimization of your website too.

CTR optimization is like hitting two targets with one stone. It shall help you attract and sway visitors from your competition while increasing your organic traffic and revenue. It is thus, essential to make sure that your visitors are clicking on the results to visit your landing pages. You need to ensure that the users click through and purchase the products, services, and offers you provide.

As a publisher, you need to optimize your content, metadata, and several other components of your website to boost your click-through rate.

4. Optimized Site Structure

To boost your revenue and organic traffic, and optimized site structure is mandatory.

A website with an optimized site structure is easy to navigate and user-friendly. It is hierarchical and easy to use. As a new website owner, you need to ensure that your visitors have a good user experience on your website. To do so, you will need a website with an optimized structure. Optimized site structure not only enhances your visitors’ experience on your site but also fuels your business growth.

I would recommend you hire professional help to optimize the site structure of your website.

5. Add Blog Section to Increase Ranking Keywords

Chances are, the cause of low organic traffic on your website is the low frequency of relevant keywords used. While using keywords and long-tailed phrases on your product and landing pages is helpful, there’s a limit to how frequently you can use them. You can overload your landing pages with a particular keyword. As a result, you might not rank as high for that keyword as expected.

If you are low on organic traffic and do not have a blog section on your website, I strongly suggest you hire a professional website development help and get an ‘article and blog’ section added to your website. Because the use of relevant keywords is quite an effective way to drive organic traffic, it makes sense to publish blogs and articles using them. Publishing ideal content loaded with the right keywords can help you secure higher rankings in the search engine result pages and gain more organic traffic and revenue.

Takeaway

Now that you are thorough with the piece, you might think that managing so many traffic-driving tactics together at once is too much on your plate but, it isn’t as difficult.

You do not need to work on every single technique you know about to boost your revenue and traffic. Instead, you need to focus on the key drivers. Once you know what needs your attention the most, earning significant organic traffic is only a matter of time. With proper planning and patience and the right strategies, you can surpass your competitions easily and gain a boost in organic traffic as well as revenue.

What they do not understand is the reason behind their dropping ranks. They are curious to add every white label thing into their SEO plan to give their ranks a boost. SEO Digital Gurus, an SEO specialist has a few suggestions for you to help in SEO 2021.

Let’s accept it, somewhere in our minds we all accept that ‘content is the king’ in online businesses. And with a new core update rolled out recently, it is the only weapon powerful enough to prevent your growth graph from collapsing. But producing quality content is not as easy as it seems. It needs creative content writing skills besides detailed research and expertise to create the highest-quality content.

The content needs to be good enough to suffice the queries your users put up. It needs to have a unique and original insight to differentiate you from your competitors. It must have the potential to attract, hold, and satisfy the users beyond satisfaction. But the question still remains the same, how can I create content that can stand out in the crowd? Well, that can be done through skilled content writing.

The Biggest SEO Trend for SEO 2021

With a new year around the corner, digital marketers are ready to welcome new digital trends. This year is not just the beginning of a new year but, also of a new decade. This year shall mark the rise of countless new digital trends for the coming decade.

The biggest SEO trend for 2021 is the best content (quality content) that counts on originality. Every other trend may come and go. But quality content shall remain the biggest SEO trend in 2021 too. It is because content plays a crucial role in Search Engine Optimization. It is one of the most important factors behind a successful SEO campaign. And, this shall remain the same for the coming year too.

Why Content Writing is Important for SEO in 2021?

As mentioned above, content writing is going to be the biggest SEO trend in 2021. It is because the content defines and builds your brand (business) image like no other thing. Here’s a brief explanation of how content writing will help in SEO 2021.

Before diving deep into how content writing will help in SEO 2021, let’s understand why content writing is important for SEO. But before that ask yourself a question, what is SEO?

In practical terms, SEO is about every technique that aims to optimize your presence on the SERP. It includes every technique that can enhance your visibility before the audience. And, content writing is the key to everything. It can improve your rank on the result pages and also attract a bigger fraction of the audience. SEO Digital Gurus shall help you understand the importance of content writing in SEO 2021.

Content is the Voice of Your Brand Irrespective of who your content writer is, the content published on your website speaks a lot about you as a brand. The better the content, the more satisfied shall your audience be. It is thus, important to have content written by someone who has expertise in the relevant field.

Content Communicates to Your Audience on Grand Scale Content writing for your business includes everything right from blogs, email newsletters, press releases to name a few. It is written and published on your website for mass consumption. It plays a crucial role in introducing people behind the brand.

Attracts, Holds Target Audience The primary objective of content writing is to understand what your target audience needs to be followed by creating content to inform, educate, inspire, and entertain them.

Content Drives Organic Traffic It’s a universal fact that content is the hand behind organic traffic. It can both build and damage your rapport online. For content to drive traffic for your online venture, you must write content that your audience is interested to read. It must be written in an easy to understand and use manner.

Content Determines SEO Success Although content is the key to success, it would not shoot your ranking on the SERP by itself. It would rather enhance your SEO and its success.

Content Writing Trends for SEO 2021 While content is the unrivaled king on the internet, it isn’t so easy to create one. You need to keep certain factors in mind while writing (producing) content. Naïve digital marketers and online business owners believe keyword frequency in the content to be the benchmark of good content. But the reality says otherwise.

To qualify as quality content, content on your website needs to suffice certain requirements. It needs to be written keeping in mind the given factors. Scroll below to discover the content writing trends for SEO in 2021.

1. Strategically used keywords: Inserting keywords in the content is not about how frequently you use them. They must be used in significant counts but, they must be used strategically and only in the places they are required.
2. LSI: Besides KWs, there are certain long-tailed KWs and words searched alongside KWs as one. You must keep in mind to use them too.
3. Readability: Make your content easy to read and understand cause’ no one likes complicated content.
4. Depth of content: Always provide in-depth insight into the topics that you cover. Give a summary.
5. Facts, Numbers, and Citation: They build a sense of trust in your audience for your brand.
6. Well-Organized Content: Instead of fragmented content, go for a holistic approach, and organize the content in sequential order.
7. Expertise in Writing: An expert would pen complicated topics in the easiest manner while an in-experienced writer shall end up confusing everyone.
8. Originality and Uniqueness: To give your website a boost via an SEO campaign, you need content that is unique and original. No reader would want to read content modified and published from another website as yours.

Content Writing is way more important than you think. It is worth your time and effort cause’ it is the boss in the SEO campaigns.

What they do not understand is the reason behind their dropping ranks. They are curious to add every white label thing into their SEO plan to give their ranks a boost. SEO Digital Gurus, an SEO specialist has a few suggestions for you to help in SEO 2021.

Let’s accept it, somewhere in our minds we all accept that ‘content is the king’ in online businesses. And with a new core update rolled out recently, it is the only weapon powerful enough to prevent your growth graph from collapsing. But producing quality content is not as easy as it seems. It needs creative content writing skills besides detailed research and expertise to create the highest-quality content.

The content needs to be good enough to suffice the queries your users put up. It needs to have a unique and original insight to differentiate you from your competitors. It must have the potential to attract, hold, and satisfy the users beyond satisfaction. But the question still remains the same, how can I create content that can stand out in the crowd? Well, that can be done through skilled content writing.

The Biggest SEO Trend for SEO 2021

With a new year around the corner, digital marketers are ready to welcome new digital trends. This year is not just the beginning of a new year but, also of a new decade. This year shall mark the rise of countless new digital trends for the coming decade.

The biggest SEO trend for 2021 is the best content (quality content) that counts on originality. Every other trend may come and go. But quality content shall remain the biggest SEO trend in 2021 too. It is because content plays a crucial role in Search Engine Optimization. It is one of the most important factors behind a successful SEO campaign. And, this shall remain the same for the coming year too.

Why Content Writing is Important for SEO in 2021?

As mentioned above, content writing is going to be the biggest SEO trend in 2021. It is because the content defines and builds your brand (business) image like no other thing. Here’s a brief explanation of how content writing will help in SEO 2021.

Before diving deep into how content writing will help in SEO 2021, let’s understand why content writing is important for SEO. But before that ask yourself a question, what is SEO?

In practical terms, SEO is about every technique that aims to optimize your presence on the SERP. It includes every technique that can enhance your visibility before the audience. And, content writing is the key to everything. It can improve your rank on the result pages and also attract a bigger fraction of the audience. SEO Digital Gurus shall help you understand the importance of content writing in SEO 2021.

Content is the Voice of Your Brand Irrespective of who your content writer is, the content published on your website speaks a lot about you as a brand. The better the content, the more satisfied shall your audience be. It is thus, important to have content written by someone who has expertise in the relevant field.

Content Communicates to Your Audience on Grand Scale Content writing for your business includes everything right from blogs, email newsletters, press releases to name a few. It is written and published on your website for mass consumption. It plays a crucial role in introducing people behind the brand.

Attracts, Holds Target Audience The primary objective of content writing is to understand what your target audience needs to be followed by creating content to inform, educate, inspire, and entertain them.

Content Drives Organic Traffic It’s a universal fact that content is the hand behind organic traffic. It can both build and damage your rapport online. For content to drive traffic for your online venture, you must write content that your audience is interested to read. It must be written in an easy to understand and use manner.

Content Determines SEO Success Although content is the key to success, it would not shoot your ranking on the SERP by itself. It would rather enhance your SEO and its success.

Content Writing Trends for SEO 2021

While content is the unrivaled king on the internet, it isn’t so easy to create one. You need to keep certain factors in mind while writing (producing) content. Naïve digital marketers and online business owners believe keyword frequency in the content to be the benchmark of good content. But the reality says otherwise.

To qualify as quality content, content on your website needs to suffice certain requirements. It needs to be written keeping in mind the given factors. Scroll below to discover the content writing trends for SEO in 2021.

1. Strategically used keywords: Inserting keywords in the content is not about how frequently you use them. They must be used in significant counts but, they must be used strategically and only in the places they are required.
2. LSI: Besides KWs, there are certain long-tailed KWs and words searched alongside KWs as one. You must keep in mind to use them too.
3. Readability: Make your content easy to read and understand cause’ no one likes complicated content.
4. Depth of content: Always provide in-depth insight into the topics that you cover. Give a summary.
5. Facts, Numbers, and Citation: They build a sense of trust in your audience for your brand.
6. Well-Organized Content: Instead of fragmented content, go for a holistic approach, and organize the content in sequential order.
7. Expertise in Writing: An expert would pen complicated topics in the easiest manner while an in-experienced writer shall end up confusing everyone.
8. Originality and Uniqueness: To give your website a boost via an SEO campaign, you need content that is unique and original. No reader would want to read content modified and published from another website as yours.

Content Writing is way more important than you think. It is worth your time and effort cause’ it is the boss in the SEO campaigns.