MilesWeb offers hosting plans for shared, reseller, cloud, WordPress, VPS hosting, dedicated hosting and more. The host is trusted by over 40,000+ happy clients globally. And they provide money-back guarantee on WordPress websites.

In this blog, we will take a brief overview of their WordPress hosting service and focus in detail on the following parameters:

Uptime: Will your website be accessible to users without any downtime?

Customer Support: Is their customer support good? Will you get help whenever needed?

Pricing: Are their prices within the budget that you can easily afford?

Features: Do they offer best-in-class features that can help you to have a smooth hosting journey?

Let’s now jump straight to the review. This will help you know if MilesWeb’s WordPress hosting is the correct option for you.

MilesWeb WordPress Hosting Pricing

Although price should not be the only aspect when choosing a web hosting plan, your budget plays a vital role in your decision. When it comes to WordPress, MilesWeb offers some of the budget-friendly prices in the market.

Like most other hosting providers in the industry, MilesWeb also offers discounts. On their WordPress hosting plans, you can save 70% Off. Like, their basic WordPress hosting plan starts at just Rs.60/m after a discount of 70%.

We will check the prices of each section below.

Break Down of MilesWeb’s WordPress Hosting Plans

Get to know MilesWeb’s WordPress hosting plans in the above image.

Tyro ($ 0.90/m)

This is the basic plan that used to host one website.

Geek ($1.5/m)

This plan lets you host one website. Plus, you get an SSL certificate, backups, bandwidth, website builder and more.

 Rapid ($2.1/m)

With this plan, you get to host 5 websites. Including free SSL, bandwidth, backups, WordPress optimized, website builder and more.

Turbo ($3.90/m)

This is the high-tier plan that allows you to host unlimited websites.

As you can see, MilesWeb supports only a single website with their basic WordPress hosting plans.

If you want to host multiple websites, you will need to upgrade the plan to Turbo, starting at $3.90/m. On a positive note, MilesWeb offers tons of features and add-ons with their top-tier plan.

Pros of MilesWeb

As of now, you are aware of the prices and performance offered by MilesWeb, so now, let’s discuss the pros of their WordPress Hosting.

Top-Notch Security with an SSL

MilesWeb takes security very seriously. All of their plans include an SSL certificate. It secures the data transmitted through your website. You have to be assured your website not getting prone to thefts or attacks.

Multiple Data Center Locations

MilesWeb’s data centers are across six different countries. 

• USA
• UK
• Canada
• Australia
• India
• Singapore

They allow you to select the data center according to your targeted preference. Choosing a data center close to your target audience can help to enhance the page loading speed of a website.

Money-Back Guarantee

MilesWeb offers a 30-day money-back guarantee to let you try their services risk-free. If you are not satisfied with their services for any reason, you can cancel the service within 30 days of signing up for their plan.

Support Quality

When choosing the web hosting provider, you must always ensure customer support. With MilesWeb, you don’t have to get stressed if you face any issues with your website.

Their customer support team is available 24×7 to assist you via email and live chat. Another benefit is that their support team is friendly and helpful.

Free Domain Name

There’s a .com domain you get with MilesWeb’s WordPress hosting plans. You get to register the choice of your domain name at zero cost. They offer a free .com domain on purchase of 1 or 3 of their WordPress hosting plan.

The domain name you get will be free for the first year and you will have to pay the renewal charges from the second year.

Other Top-Features of MilesWeb’s WordPress Hosting

• Automatic WordPress Updates
• Fast SSD Storage
• WordPress Preconfigured

and more.

Some Technical Details Overview

This section of MilesWeb’s review gives you an overview of the technical details that MilesWeb offers.

Cloudflare Railgun

Railgun is basically a wide area network (WAN) optimization technology offered by Cloudflare. It speeds up the performance of the non-cached web pages. Railgun makes sure that the connection between the web hosting server and Cloudflare CDN is fast.

HTTPS By Default

HTPPS is a sign that marks if your website is secure or not. When your WordPress sites are hosted at MilesWeb, you don’t have to worry about the security as they are configured automatically with HTTPS.

WP-CLI

WP-CLI is also known as WordPress Command Line Interface is basically a powerful toolset offered with MilesWeb’s managed WordPress hosting. It helps interact with your site from a command line or even programmatically.

CDN

Unlike several other WordPress hosting providers, MilesWeb also offers an integrated CDN service with their WordPress hosting plans. It enhances the performance of your website and improves visitors’ experience globally.

Concluding the MilesWeb WordPress Hosting

MilesWeb is definitely a trustworthy web hosting provider with excellent WordPress hosting plans. It comes at low prices and offers a very stable performance for your website.

WordPress optimized, premium customer support 24×7, multiple data center locations,99.95% guarantee, industry-leading cPanel and top-security features make MilesWeb a perfect choice for most WordPress site owners.

After reading this review, if you are still unsure if MilesWeb is the right web host, you can reach out to their sales team. They will help you select the right plan.

MilesWeb is a top-notch hosting provider that has been in the hosting industry since the past nine years. They offer three fantastic shared hosting plans that will help you get your new website off the grounds.

In this guide, we will walk through MilesWeb’s shared hosting and explain to you how their shared hosting for faster page load times. MilesWeb has got you covered with their cheap and easy web hosting plans.

So, let’s begin with knowing a brief about shared hosting.

A Brief About Shared Hosting 

Firstly, web hosting is where you purchase a server space to store your website. There are hosting services that include shared hosting, reseller hosting, WordPress hosting, cloud hosting and dedicated server hosting.

In shared hosting, your website is stored on a server with numerous other websites, with each user receiving a specific amount of resources. For newbies, it is the best hosting solution. If your website begins to grow, then you need to look for another hosting option that would offer you additional resources like VPS or dedicated hosting.

MilesWeb’s Shared Hosting

Linux and Windows are two types of the operating system available with MilesWeb. Meaning they offer both Linux and Windows shared hosting.

There are three plans for Linux shared hosting with MilesWeb, Solo, Prime and Multi.

• Solo is the most basic plan that costs Rs.60 per/m on three years of subscription. It is the best option for beginners and personal websites.
• The mid-level plan is Prime that costs around 195/m on the subscription of three years. This plan is perfect for small and medium-size websites.
• And the high-end plan costs around 255/m on three years of subscription. If you need to host multiple websites, you can go with the Multi plan.

Speaking about the pricing, MilesWeb is super-affordable. Considering the features you get, their prices are worth it.

The resources you get with each plan are given below: 

Solo

• Host 1 Website
• No Free Domain
• 10 Email Accounts
• 1GB SSD Disk Space
• Unlimited Bandwidth
• Free SSL (worth 950)
• Website Builder
• Control Panel + 1 Click Installer
• WordPress Optimized
• 3 MySQL Databases

Prime

• Host 1 Website
• Free Domain (worth 899)
• Unlimited Email Accounts
• Unlimited SSD Disk Space
• Unlimited Bandwidth
• Free SSL (worth 950)
• Website Builder
• Control Panel + 1 Click Installer
• WordPress Optimized
• Unlimited MySQL Databases

Multi

• Host Unlimited Websites
• Free Domain (worth 899)
• Unlimited Email Accounts
• Unlimited SSD Disk Space
• Unlimited Bandwidth
• Free SSL (worth 950)
• Website Builder
• Control Panel + 1 Click Installer
• WordPress Optimized
• Unlimited MySQL Databases

If you want to create a website with minimal worries, their shared hosting plans are worth considering.

Why MilesWeb’s Shared Hosting is Ideal for Your Website?

MilesWeb offers all the features that you need to get online. Here I have mentioned all the features you get with their shared hosting plans.

Free Domain: Claim your identity on the internet with a domain name and build your online presence. MilesWeb offers a domain name for free with the Prime and Multi plan of shared hosting. For the first, year you will be getting a free domain and, then from the consecutive next year, you have to pay renewal costs. The domain name costs Rs.899 that you get at no additional cost with MilesWeb.

Website Builder Tool: MilesWeb offers a website creation tool that makes it simple for you to create a website. The drag and drop feature and templates help you to get started and run in no time.

Control Panel: You can manage your website easily with the web-based graphical control panel. It lets you create FTP accounts, databases, email accounts, databases, etc.

Free SSL Certificate: Having an SSL certificate creates safe encryption between you and your website visitors. Because security is an essential aspect in today’s online world. The shared hosting plan of MilesWeb includes an SSL certificate so you can keep your website secure and enjoy peace of mind.

1-Click Install: You can get access to multiple applications with the one-click installer. MilesWeb gives you the freedom to install applications like WordPress, Joomla, Magento with just one click.

How can You Get Faster Website Performance? 

MilesWeb hosts all its websites on powerful SSD storage drives. The SSD drives are the most advanced and high-powered disks. You can improve the performance of your website by hosting it on MilesWeb’s server. With the SSD-based servers, you get 200% faster-performing websites.

Customer Success Team Available 24×7

You get expert customer support whenever you need it. If you get stuck with any problem related to web hosting, their skilled and expert team is on the job 24×7 to meticulously monitor and detect suspicious activity on the website. You can reach out to their support team via email, live chat or, even you can send them tickets.

Guaranteed Uptime 99.95%

You don’t have to worry about your site going down for any reason. MilesWeb offers a 99.95% uptime guarantee with its web hosting plans. Your website will be up and functional online round the clock giving a great user experience.

Conclusion

When it comes to shared hosting services, there are numerous options. By choosing MilesWeb for hosting your website will put you in the first place. MilesWeb’s shared hosting plans are the least inexpensive option to get your business on the net. MilesWeb offers all the top-notch features at rock-bottom prices, which makes them the best shared hosting provider.

It might sound rude, but a customer would never spare a second glance at your business unless he is in need of the services you sell. You need to convince him that you are a perfect match for him. And let us tell you, depending on how you present your local business USP, this very customer could walk either of the following ways. He could either be a loyal client to you for many years to come or turn away to your competitor looking for a better match.

Also, while analyzing what you do, this customer would not want to spend a lifespan before your store. He would rather read a sentence or two and determine whether you match his requisites or not.

What you can do is, highlight the unique selling propositions, the USPs of your local business to grab the opportunity. It would require you to create your local business USP carefully. You will have to consider all the nitty-gritty of what your target audience expects from you while doing so. A good way could be to use QUAAAC + UGC to emphasize your USP. And that’s exactly what we shall discuss in the blog. We shall explain how to create your local business USP with QUAAAC + UGC.

What is USP?

We see a lot of business owners lacking the proper idea of what USP means. And trust us, it impacts their USP-making process negatively. That’s why we shall attempt to understand what is USP before diving into discussing how to create one for your local business.

So, the Unique Selling Proposition, an acronym for USP is a brief yet, well-detailed and informative statement that distinguishes you from your competitors. It briefs your target audience about your brand and its services. The USP should also match the intent of the customer while conveying everything required in a very limited number of words. People often confuse themselves between slogans, jingles, and USPs. They believe them to be the same thing but in reality, the three terms are completely different.

While the jingles and slogans are usually the memorable phrases giving out a vague idea about what a certain business does, USP clearly defines the following aspects of the business:

• What the particular business is
• What it does (product and services)
• How it matches the needs of the customers

The Unique Selling Proposition just as the name suggests can be defined as any selling proposition proposed by a business. Only that it should be unique and contribute to differentiating a business from others in the competition.

What Does QUAAAC Mean?

QUAAAC!

You might probably be wondering what this abbreviation stands for and how it is related to the process of creating a USP for your local business. Well, the QUAAAC is nothing but a ground rule to create a strong and impactful selling proposition (I mean, USP).

It stands for Quality Uniqueness Availability Authority Affinity and Convenience. There’s this thing about creating a USP for any business. It goes, ‘USP is about highlighting the right details in a limited space (number of words/characters) because USP isn’t an essay but only a statement’ (rather an important and impactful statement). The QUAAAC can be further bifurcated into six factors (quality, uniqueness, availability, authority, affinity, and convenience). When you are into writing a USP for your business, we suggest you include the QUAAAC factors to ensure the optimized quality of content.

Let’s take a sneak peek into what each of the six aforesaid factors emphasizes.

• Quality: Walk a mile in your customer’s shoes and you shall realize that you would never want to make purchases with a business that doesn’t provide quality services. In your USP, you need to highlight that you are to provide the highest-quality products and services at the budget that your customer can afford.
• Uniqueness: A lot of businesses have been working to provide a unique set of products and services in the market. If you are one such establishment, we suggest you include your unique factor in your USP.
• Availability: Your availability in the concerned market (local market) could be an easy yet, effective USP point. It is essential to highlight your availability in your selling proposition.
• S.: Note that when we say availability, we do not refer only to the physical presence of your business in the market. We refer to the availability of certain products and services too.
• Authority: Whatever the business, customers always want to deal with the trusted brands. And it is your duty to establish your authority before your clientele. You can include the proof of your longevity and certificates collected in the market to establish yourself as a trusted brand.
• Affinity: An impactful USP never ignores the values shared by customers. Affinity means an essence that stirs a feeling of liking the products and services.
• Convenience: This isn’t the entire summary of marketing businesses to emphasize how easily one can find the products and services he needs. It means ignoring to highlight this factor could be a big mistake while creating a USP for your local business.

What is UGC?

Did you notice the two terms QUAAAC and UGC mentioned above?

We have mentioned the two quite a few times. While we have already understood the meaning of QUAAAC, our next step should be to understand the concept of UGC. So, without any ado, let’s get to it.

UGC stands for User-Generated Content. It is yet another very crucial aspect of creating an effective USP. Did you, by any chance, ever take notice of the reviews and comments shared by your previous customers?

We know these reviews and comments as user-generated content. It might come as a surprise but the reviews on your Google profile and comments shared on your social media pages have a lot of information on what your customers find good about your services. The user-generated content also defines the expectations your clientele has for your business. It talks about your specialty too.

You can use UGC to analyze what your target audience might want to know and create a perfect USP.

How UGC Inspires Your USPs?

The reviews and comments on social media about your products and services could be a perfect base to develop an ideal selling proposition for your establishment (business). We recommend you read the reviews shared by your clients to see what factors of your services satisfy them the most. Analyze the comments and reviews to find more about your customer intent and their expectations. It shall deepen your understanding of what your target audience expects and needs from your business.

When you know what your customers want or expect from your business, you know exactly what they want to hear from you. And how could that be anything but good?

Where Should You Promote Your Local Business USP?

Once you have created a perfectly impactful and effective USP for your local business, the next step is to publicize it. Irrespective of how effective your selling preposition is, there’s no point in it unless you promote it on all the right channels/platforms. We suggest you publicize your local business USP on as many relevant platforms as possible. Some of the most common ones include:

• Website (masthead, homepage, about us, contact page, location landing pages, footer, title tags, meta description tags, header tags, Alt tags)
• Blog posts
• Email (campaigns, signatures)
• Social media platforms
• Google (Google My Business Profile, Posts, Q&A,)
• Ad campaigns, etc.

Isn’t it to be established as an authority in the relevant niche?

Of course, it is. But that’s not all.

As an online business owner, you must strive towards attracting the relevant audience, enhancing your brand awareness besides generating a good ROI. And if you say that a successful online business is all about appeasing the audience, I’m afraid that you’re only partially correct. Because to obtain top-notch rankings on the SERP or attract potential visitors, you need to appease Google too. You must serve your visitors with the content that suffices their queries besides matching the ranking factors laid by Google’s algorithms.

And that, dear ladies and gentlemen, requires you to create cornerstone content for your website.

Unless you are a digital marketing pro, chances are, you might not know what the cornerstone is. In that case, I recommend you read through this blog from SEO Digital Gurus to find how to create cornerstone content that Google and your audience will love. In the sections followed, we shall see what cornerstone content means while exploring the benefits of creating cornerstone content.

What Does Cornerstone Content Mean?

Digging into the literal meaning of cornerstone, you shall find that it refers to something that is the base of another thing. In an online business, cornerstone refers to the products and services that your business sells.

The cornerstone content can be thought of as the foundational piece of content published on your website. It is high-value content that aims to enhance your brand awareness while boosting your authority in the industry. Unlike the regular piece of content published on your platform previously, the cornerstone content intends to showcase the services offered by your business.

Instead of attracting potential visitors, it acts as the threshold inviting audience. Defining your brand, lets your potential target audience know what you are and what you offer. It is used to arouse the interest of the audience in you so that they will remember you for a long time. And when in need of the services that you offer, they’ll come to you. Otherwise known as the “evergreen content,” the cornerstone content drives your business towards the evergreen value in the industry.

Cornerstone Content vs Regular Content

While the regular content can talk about anything relevant to the products and services offered by you, the cornerstone content talks only about what you sell. The regular content published on your website may or may not be a part of your digital marketing strategy. It will focus more on sufficing the queries put up by your audience. But the cornerstone content happens to be the most important part of your marketing strategy.

It displays the best pages and articles published on your portal ever since. The piece includes all your USPs (Unique Selling Points), products, and services that distinguish you from your competitors. You create, optimize and share cornerstone content on your website to get noticed by both, your audience (potential clientele) and the search engines.

Benefits of Creating Cornerstone Content

A quality piece of cornerstone content is a great marketing tool indeed. It raises your brand awareness while delivering your core message to your target audience. When created and optimized properly, it could be a golden chance to jump high on the search engine result page rankings. It shall generate all the potential website traffic that you deserve. Following are the much-needed benefits of the cornerstone content that make creating cornerstone content the need of the hour.

• Improved Brand Awareness: Creating the cornerstone content piece elaborates your clients and potential customers about what you offer. It improves your brand awareness.
• Attracting Relevant Audience/Visitors: Just as mentioned above, the cornerstone piece of your website works on building the people’s interest in your business. It informs them about your products and services. So, when in need, they remember you and come to you. In short, it attracts a relevant audience.
• Link Building: Creating quality cornerstone content is like making the most out of a golden opportunity. It is a chance to generate genuine links from other pages of your website, social media platforms, and external sources.
• Establishes Authority: Establishing authority in your niche industry means gaining the trust of your clients. When the search engines and your audience know about your USPs, they acknowledge your authority.

How Can You Create Cornerstone Content for Your Website?

1. Selection of the topic: Selecting the suitable topic for your cornerstone content piece is just as important as creating optimized content. You can do so by walking a mile in your audience’s shoes. It shall help you know what your audience expects from you. The topic that you pick should be something that is commonly searched by your target clientele.
2. Research and analysis (gathering resources): Once you know what topic you are working on, you must start researching the same and gather resources. You can outsource the content creator too.
3. Choosing the content format: If you are outsourcing help, you write the cornerstone content for your website, you will only have to supervise him/her. But if you are doing that on your own, I suggest you choose the content format suitable for the topic that you pick.
4. Planning the layout:  Trust me, planning the layout saves a lot of your time spent on creating content. The layout guides you into what subtopics you are to read and write about.
5. Keyword research and analysis: one of the many keys to quality content is its proper optimization. And I must remind you that keyword research and analysis happen to be the core of content optimization. Without inserting the right KWs, you cannot expect your content to top the SERP.
6. Content Creation: Now that you have a topic to work on, resources gathered at your resort, and keywords needed to be included, the next step is the actual creation of the content. And by the creation of content, I mean, the writing.
7. Editing/Correction for Grammatical Errors: As soon as you are done writing your piece, you need to work on editing the same for grammatical errors (if any). You need to see that the sentences used by you are simple and easy to understand. It must have correct punctuation.
8. Optimization: Optimizing your cornerstone content to perform optimally on the search engine should be your next step. Adding the right headline, tagline, metadata, and captions is just as essential.
9. Inserting Hyperlinks and Sharing: Optimize your cornerstone content with hyperlinks that direct to the right landing pages. You must include the sharing links on the content page too. Doing so shall assist your visitors in sharing your webpage (if they like it).
10. Promotion: When I say the promotion of your cornerstone content, I do not mean spending a fortune for a promotional campaign. What I mean is notifying your audience about the piece via your email database. Promoting the content on your social media platforms wouldn’t hurt for sure.
11. Maintenance: Because the search engines adore websites that are well-maintained and updated regularly, you must involve yourself in doing so too. You must update your content every once in a while to secure a significant rank in the SERP. You must edit your cornerstone content for the latest trends, stats, and services.

With the number of mobile users increasing every minute, it only makes sense to invest in improving their user experience. There’s obviously an option to develop a native application for your business but, not every business has the need or budget to develop one. It shall, however, not stop you from providing better services and user experience to your mobile audience.

The two most effective solutions to your problem in such a scenario are Accelerated Mobile Pages or AMPs and progressive Web Apps or the PWAs. To help you better understand the two mobile-friendly technologies, we stand at your resort. Today, we shall talk about the key differences between the accelerated mobile pages and progressive web apps besides understanding what they are. We shall also look at the unique set of benefits they offer and which of the two is better. So, without much ado, let’s get to it.

What is Accelerated Mobile Pages?

Abbreviated as AMP, the Accelerated Mobile Pages the mobile-friendly web pages that are designed to load faster and smoothly. Launched by Google in 2015, the AMP was developed keeping the objective improve the user experience in mind. It is an open-source project that allows developers to use unique coding language and create web pages for mobile that load lots quicker than the traditional web pages. This unique coding language is the lower version of HTML and CSS without any sort of JavaScript.

In the common-man language, you can think of AMP or Accelerated Mobile Pages as the fast loading yet lower version of the original web pages. Presently, the Accelerated Mobile Pages are no more limited to building web pages. You can efficiently create AMP ads, AMP emails, and AMP stories too. Let’s now explore the benefits these AMPs offer to enhance the mobile user experience.

Benefits of AMP

Following are the benefits of using accelerated mobile pages to build fast-loading web pages for mobile:

• Instantly loading pages (less than a second)
• Easily cached pages
• Supports all formats of ads
• Enhanced engagement
• 4 times faster website
• Full control over the business and visual design

What are Progressive Web Apps?

When it comes to the most convenient way to surf websites and online services, native mobile applications are definitely the most convenient platform. But that is not so much of a convenience to many online business owners. Such business owners can resort to a software product that combines the advantages of both web versions and mobile apps.

Did you ever notice that certain websites allow you to add their web version on your home screen and use the same mobile app instead of downloading the separate dedicated application? Once added to your home screen, you can now open the website as a progressive web app.

Twitter could be an example.

The Progressive Web Apps designed to enhance the website user-experience of mobile users. They look, feel, and work exactly like the native apps. The only difference between PWA and native mobile apps is that the former is not exactly an application but an offline version that is just as reliable, fast, engaging, and efficient.

Benefits of PWA

• Improved conversion rates
• Faster page loading
• Mobile-app-like experience without downloading the application
• Use lesser device internal storage
• Full-screen presentation (without URL bar)
• Better user engagement with push notifications
• Smooth navigations across the web pages
• Easy and quick access to websites via home screen icon
• Efficient functioning even in adverse network situations
• Permits offline visits/revisits

Difference Between Accelerated Mobile Pages and Progressive Web Apps

Now that you some idea about what AMP and PWA technologies are, you must find them quite similar. Both the technologies are designed to improve the mobile-user UX. The two technologies are solely dedicated to easing down the troubles experienced while visiting web versions of the websites. They are both designed to improve the page loading speed. But you must know that although the two technologies go hand-in-hand, they are quite different from one another. Here are the key differences between Accelerated Mobile Pages and Progressive Web Pages:

1.  While AMP, on one hand, is designed to improve the page loading time, the PWA on the other hand, is developed to provide a mobile-app-like experience while on the website.
2. AMP just loads and presents users with the content quickly, the PWA provides a rich user experience and engagement.
3. AMP is composed of streamlined CSS and lower-version of HTML and JavaScript while PWA contains App shell, Web App Manifest besides Service Worker.
4. AMP is a perfect choice for websites that publish more static content including blogs, articles, news, or videos whereas, PWA or Progressive Web App is befitting for e-commerce websites and platforms that require more user engagement.

Which is Better: AMP or PWA?

Both two technologies are designed to serve similar purposes. They are both really efficient in what they are used for and have their own set of pros and cons. However, if you are an online business owner aiming to your audience with nothing below best, we recommend you to support both AMP (Accelerated Mobile Pages) and PWA (Progressive Web Applications).

Using the combination of AMP and PWA ensures that you are not losing your visitors due to slow page load time. While the AMP shall help your visitors access all your content quickly, the PWA must keep them engaged by improving their user experience. If you are wondering about, ‘how you can use the two different technologies for your business, here’s how it shall work in your favor.

When the user attempts to access your website on his mobile phone, an AMP-enabled version of the result appears before him instead of the original web version. Once the user opens the website (AMP-enabled version), you (publisher) can engage your visitor using the app-like web version of the website. You can encourage the user to add your website as his home screen icon (Progressive Web App). It shall help you avail your users with the following experience:

1. Access to content/services while offline
2. Efficient functioning in the adverse network availability
3. App-like experience
4. Faster page load time
5. Smooth transition
6. Easy navigation

For the last decade, Organic SEO (Search Engine Optimization) and Paid Ads, otherwise known as PPC or Pay-Per-Click Search Engine Marketing have been the two most resorted digital marketing techniques. Today, almost every online business owner invests in some sort of SEO or SEM to fuel his business growth.

Paid Search vs Organic Search 

While on a spree to boost their business growth, we often see online business owners struggling to choose one between investing in Paid Ads and Organic SEO. Alike several others, if you too are someone willing to include search engine optimization (SEO) and search engine marketing (SEM) in your digital marketing plan, this piece is exactly what you need to read. Here we talk about the difference between paid ads and organic SEO. We also have included a list of benefits associated with each digital marketing technique. Keep reading to know where you must invest more in 2021.

Search Engine Optimization vs Search Engine Marketing

When you decide to include SEO or Search Engine Marketing in your digital marketing plan, there are a few terms you must know about. The entire marketing process becomes lots easier when you are familiar with the jargon and acronyms used in the process.

To begin with, know that the two marketing tactics you are going to work upon are Organic Search and Paid Search where the former is Search Engine Optimization (SEO) and the latter is nothing but a popular Search Engine Marketing (SEM) technique. Chances are, you might already know what SEO and SEM mean but, just in case, this is what they mean.

• SEO: Search Engine Optimization is a kind of organic online marketing technique where you invest in time and techniques instead of payments to improve your SERP rankings. It is a marketing tactic that might take time to deliver results but it benefits your business on a long-term race. Optimizing your website means you gain online visibility, welcome more organic traffic, and gain better conversion rates. SEM: Unlike SEO, Search Engine Marketing refers to the paid internet marketing tools that involve promoting business and websites to improve online visibility and returns on Investment. In SEM, you pay the adverts to appear on the Search Engine Result Pages alongside the organic index for relevant queries.

Organic Search (Organic SEO)

Organic Search refers to the manual search queries put up by the users in the search engine search boxes. It happens to be the most valuable and largest source of online traffic (organic traffic).

Google being the largest search engine in the world happens to be quite strict when it comes to indexing the websites on the Search Engine Result Page for relevant search queries. It rewards the websites that publish quality content with higher SERP rankings. Once you secure a rank in the 1st SERP, you are eligible to enjoy 90% of the overall traffic for a particular query. As a website owner, you can earn organic traffic only by working on Search Engine Optimization.

Paid Ads

Just as stated above, SEO is a cost-effective marketing tactic that might take time (at least a couple of months) before delivering the expected results, not every website owner finds it as helpful. There’s a separate niche of businesses whose success strongly depends on a time limit. Paid Ads could be of great help in such scenarios.

Website owners can use Paid Searches to attract traffic and gain visibility on the SERP.

Did you ever notice the small box reading “Ad” before the website hyperlink in the SERP for any search query?

These “Ad” tags denote that the website is not organically ranked but has used paid ads to appear high in the SERP. Appearing high in the SERP means more chances to gain traffic and generate better revenue.

Benefits of Organic SEO and Paid Ads

Both Organic SEO and Paid Advertisements hold the potential to deliver numerous benefits to your website/online business. Let’s discover the ultimate pros associated with investing in organic SEO and/or Paid Advertisements.

Benefits of Investing in Organic SEO

1. Increased online visibility
2. Improved Brand Awareness
3. Enhanced Credibility and Trust
4. Higher Website Traffic
5. Cost-Effective
6. Better Revenue
7. Long-Term Sustainability
8. Improved CTC (Click-Through-Rate)

Benefits of Investing in Paid Advertisements

1. Top Position on the SERP
2. Brand Visibility
3. Quick Results
4. Website Traffic
5. High Conversion Rates
6. Target-Oriented Marketing
7. Stability
8. Agility

Difference Between Organic SEO and Paid Search (PPC)

One can spot the differences between the two most sorted digital marketing techniques Organic SEO and Paid Ads on the following grounds:

1. Traffic: While both organic SEO and paid advertisements are a great tool to generate traffic. You must, however, see that the former generates traffic, solely based on the quality of content, products, and services that you provide while the latter pays to appear high on SERP and attract traffic.
2. Speed: It might take SEO a couple of months to get your website indexed on the SERP but the same is not the case with paid ads. All you need is about an hour to go live.
3. Positioning on the SERP: Organic SEO is a way to secure top ranks on the search engine result page organically. But you might not necessarily get the first rank because there are a lot of websites you are competing against. Chances are you might not even find a place on the first SERP page. However, the Paid Ads are always positioned on the top of the SERP. There can be a couple of paid ads found at the bottom of the page too.
4. Copy: While indexed on the SERP, you might notice that paid ads have an “Ad” tag attached to them. Also, the headlines of these paid ads tend to be smaller than the ones ranked organically. Even the body copy of the organic search results happens to be longer than that of the paid advertisements.
5. Budget: Of all the differences found between organic search and paid search, the budget remains the biggest one. While in paid ads, you pay the adverts to secure a position in the SERP or on the Pay-Per-Click basis, you pay no money in SEO. Organic SEO is all about producing quality content and using the right SEO techniques to rank high and generate traffic.

Organic SEO vs Paid Ads: How to Determine Which is Best for Your Business?

While making decisions about choosing between either organic SEO or paid ads, keep the following factors in mind. These shall help you know which is better for your business.

• Timeline: By now you already know that SEO takes months before showing improvements while paid ads deliver almost instant results. If you sell products and services that are time-bound, paid ads are your thing.
• Budget: Both the marketing techniques are equally good and effective when it comes to delivering results. If you have a good hold of your ad spent, you can invest in paid advertisements. However, if you are short on budget but aim to improve your online performance, SEO is your biggest weapon.
• Objectives (Target Results): Unless your objective is to achieve immediate results, you can always go for Search Engine Optimization.

Takeaway: Organic Search vs Paid Ads

If you aim to scale the best results, avoid depending solely on any one technique. Try using a combination of two or more. Like you can use either SEO, SEM, E-mail marketing or decide to go for a combination of both to achieve the best results. However, do not get confused or jump on ten different techniques and mess your success. Try concentrating on one of two digital marketing techniques to achieve the best results.

You must surely remember Google Feed, an update that Google launched in 2016.

Presently known as Google Discover Feed, Google Feed was a kickstart of the ‘searchless search era’ where the users could find information, posts, blogs, and multimedia that might interest them without performing any search. As an additional component of Google, Discover is similar to the social media posts that attract a lot of attention from the target audience.

With it being capable to drive more traffic, publishers and website owners find Google Discover quite enticing of a medium to boost their online visibility. In this article, we shall help you understand the importance of Google Discover and the ways to optimize your content for the Discover Feed.

What is Google Discover?

As stated above, Google Discover is the updated format of what we earlier knew as Google Feed. It was designed as a means of Google’s take on prominent social media feeds. In Google Discover, the search engine provides the users with content inspired by their search history. The aim is to provide users with content that is relevant to their previous search history and intention and might interest them. It is a query-less means of acquiring information. While the Google Feed served users with textual information, Discover availed the same in a wide range of formats including texts, images, visuals, and more.

The discover has a series of cards that hold information on topics that are relevant to the users’ search history. The cards provide information before the user searches them. In short, the Discover allows users to discover contents that match their interest.

Why Optimizing for Google Discover Matters?

Firstly, because Google Discover is a way to optimize your website traffic, optimizing your content accordingly helps you gain attention from your target audience. An opportunity to appear on Google Discover is a big break. However, you will have to make sure that once you secure a place in the Discover, you keep a hold on to it with quality content that can suffice your users’ queries.

Also, your users have an option to customize their Discover Feed to get the content of their choice. As long as you provide them with content that interests them, your visitors would not mind adding you to their customized list by clicking on the ‘+ Follow’ button. Google Discover is also an efficient analytic tool. It helps you view, gauge, and measure your website traffic that comes from Discover. Analyzing the stats reported by Google Discover, you can modify and update your non-performing content to generate more traffic. Optimizing your content for Google Discover shall also boost your rankings on the SERP.

How to Optimize Content for Google Discover Feed?

Here are some of the proven methods and techniques that can be used to optimize content for Google Discover Feed. Content creation and curation strategy developed using the techniques mentioned below shall help you optimize your website content to perform optimally.

1. Mobile Friendliness

As a website owner, you must know that Google Discover is available only on mobile phones. And because it is a significant means to drive traffic, you must have a website that is mobile-friendly to appear on Google Discover.

To win a chance to attract organic traffic via Discover you must ensure that your website delivers the user experience as good it does on the desktop. Your website must be accessible on mobile phones and have good web performance.

2. Visuals and Image optimization

Having posts with good imaging and visuals is quite important to appear on the Discover Feed. It is true that to perform optimally, you must publish high-quality content on your website. However, you must not neglect the importance of visuals in the content. Keep in mind to create and insert attractive and relevant images and visuals in the content. Work according to the best visual SEO practices. Note that the visuals and graphics that you use in your content are:

• Losslessly compressed
• Have appropriate description and filename
• Descriptive ALT Text
• Descriptive caption

3. Content Quality

Content has always been the key ingredient to succeed in the digital world. All your marketing efforts will be a total waste unless you publish quality and relevant content. More than frequency, you must keep in mind to post quality content. Your content must provide information that your users look for. It must suffice their queries with the best facts and accuracy.

Always remember that the visitors will never hesitate before jumping on to your competitors’ website if, they find your content below the mark. To appear on Google Discover, you must invest time in curating engaging content that is highly informative. We suggest you use trending data, accurate statistics, proven facts, and relevant keywords to optimize your content.

4. Content That Matches Google’s Content Policies

It might sound irrelevant but, Google always prioritizes websites that publish content matching its content policies. You must comply with the guidelines and content policies proposed by Google to optimize your content and website. It enhances your chance of appearing on the Google Discover Feed of your target audience.

5. Encourage Your Audience to Add You on Discover

Just as we mentioned afore, your users have an option to create a customized Google Discover Feed on their devices. To enhance the user experience of its visitors, Google facilitates them to select and follow the topics they find interesting. Doing so shall fill their Discover Feed with the posts and content that match the users’ topics. However, because not every Google user is tech-savvy. Chances are, your visitors do not know about this feature of the Discover Feed.

You must thus, inform your readers to follow you on Discover. It will improve your interaction with your current as well as a potential audience.

Keep a note that quality content is the key to optimized performance online. We suggest you take some time and formulate a strategy to optimize your content to improve the chances of appearing on the Google Discover Feed.

To a new publisher, securing a top rank on the search engine result page may sound like a cinch. But that’s not the reality. It takes more than just result-oriented SEO techniques to earn organic traffic that can bring in revenue.

To boost your revenue with organic traffic, you need a perfect blend of search engine optimization, content, and social media marketing which, at times, can be quite tough especially when you are a new publisher. Various combinations of the digital marketing techniques mentioned afore can bring new visitors to your business. However, knowing which combination is the best befitted for your website matters the most.

In this piece, we shall talk about the 5 ways in which new publishers can increase their website revenue with organic traffic. So, without any further ado, let’s get to it.

1. Content: The Unrivalled King

Do not mind me improvising a poem line to explain my points but, decades may come and decades go but, the content will go on forever.

Yes, even after a long journey of two decades, content has yet not lost its relevance. However, there’s something you might want to keep in mind while preparing and publishing content on your website. Be careful to focus on quality over quantity.

I suggest you publish high-quality, relevant content once or twice a week instead of more frequent publishing of low-quality content. It is because no visitor would want to stay on your website or landing page if, he does not get what he is looking for. Your approach must be to work on and avail content on the topics that might interest your target audience.

Also, work with professional content writers to curate factful, accurate, relevant, and quality content. Keep the following points in mind while preparing content for your website.

• Relevant, comprehensive, quality content
• Fix non-performing content
• Add keywords and long-tail keywords

2. Infographics to Boost Link Building

Good content is a must for a good online performance. However, to optimize your performance, you must work on other content marketing techniques as well. Work on what your visitors find attractive and relevant. I recommend you create interesting and attractive content for publishing. While a big fraction of your visitors will want to read facts and opinions, there will also be a group that will find visuals and infographics more interesting. Adding images, videos and infographics shall help you attract and hold both types of visitors.

Also, adding infographics to your content enhances your authority. Consequently, it improves your website ranking on the SERP and organic traffic.

You can also use infographics to earn inbound links from authoritative websites. With attractive colors, fonts, icons, graphs, and charts, infographics are known to influence the behavior of your visitors more than non-infographic textual information. Also, infographics play a vital role in influencing your visitors’ decision-making in your favor.

3. Click-Through-Rate Optimization

Earning significant organic traffic is not enough to make your website a success in the search engine. You need to work on the click-through-rate optimization of your website too.

CTR optimization is like hitting two targets with one stone. It shall help you attract and sway visitors from your competition while increasing your organic traffic and revenue. It is thus, essential to make sure that your visitors are clicking on the results to visit your landing pages. You need to ensure that the users click through and purchase the products, services, and offers you provide.

As a publisher, you need to optimize your content, metadata, and several other components of your website to boost your click-through rate.

4. Optimized Site Structure

To boost your revenue and organic traffic, and optimized site structure is mandatory.

A website with an optimized site structure is easy to navigate and user-friendly. It is hierarchical and easy to use. As a new website owner, you need to ensure that your visitors have a good user experience on your website. To do so, you will need a website with an optimized structure. Optimized site structure not only enhances your visitors’ experience on your site but also fuels your business growth.

I would recommend you hire professional help to optimize the site structure of your website.

5. Add Blog Section to Increase Ranking Keywords

Chances are, the cause of low organic traffic on your website is the low frequency of relevant keywords used. While using keywords and long-tailed phrases on your product and landing pages is helpful, there’s a limit to how frequently you can use them. You can overload your landing pages with a particular keyword. As a result, you might not rank as high for that keyword as expected.

If you are low on organic traffic and do not have a blog section on your website, I strongly suggest you hire a professional website development help and get an ‘article and blog’ section added to your website. Because the use of relevant keywords is quite an effective way to drive organic traffic, it makes sense to publish blogs and articles using them. Publishing ideal content loaded with the right keywords can help you secure higher rankings in the search engine result pages and gain more organic traffic and revenue.

Takeaway

Now that you are thorough with the piece, you might think that managing so many traffic-driving tactics together at once is too much on your plate but, it isn’t as difficult.

You do not need to work on every single technique you know about to boost your revenue and traffic. Instead, you need to focus on the key drivers. Once you know what needs your attention the most, earning significant organic traffic is only a matter of time. With proper planning and patience and the right strategies, you can surpass your competitions easily and gain a boost in organic traffic as well as revenue.

Or are you an online business owner planning to move to some other eCommerce platform for numerous reasons?

Whatever the case, you are not alone. So many business owners struggle over the same scenario almost every day. Choosing the right platform for your online store is just as challenging as essential. With numerous eCommerce platforms claiming to provide the best services, it gets just as hard to decide which to choose. As an online store, the success that your business gets strongly depends on the website platform basement you choose. You need to have a strong beginning to enjoy long-term success.

The two most popular eCommerce platforms at your resort are Shopify and Magento. Both these platforms are just perfect platform basement to start designing your commercial website. To ease out your struggle of choosing one, SEO Digital Gurus has come up with a detailed comparison on Shopify vs. Magento. We have highlighted some of the key differences between them for easier understanding.

Keep reading to know which out of Shopify vs. Magento is the right platform for you.

Key Factors to Consider When Choosing an eCommerce Platform

eCommerce is the new ruler in the market. Its popularity seems to grow day-on-day. It is a perfect way to reach out to your customers quickly. Because it is a competitive space, you need to put your hands on the right technologies to make the best of your strategy. You are required to design a website for your online store. There is an option to hire a professional website designer but, that might cost you time and money beyond your budget. Besides, this might hinder your rapid growth.

You can choose one of the many pre-developed eCommerce platforms to design your online store. It shall save you lots of time and cost. We have outlined the key factors that you will have to consider while choosing the right eCommerce platform.

• Ease and time take to set up and start a virtual store
• Pricing and Cost
• Integrations, Plugins, and Tools the platform offers
• SEO Services
• Mobile Friendliness
• Customer Services and Support
• Security
• Scalability and Growth

Starting an online store can be a daunting challenge. But with the right platform and strategies, it is all worth the struggle. As long as you have an online store that keeps up with the trends, attracts and holds customers while bringing conversions, you are all good.

Also, Check – How to Recover SEO Rankings and Traffic After Website Redesign?

Shopify vs. Magento

Creating, maintaining, and managing an online store starts with choosing the eCommerce platform because it is that one factor that determines the success and failure of your business. Shopify and Magento being two leading eCommerce platforms to create an online store, your initial options, to begin with, must include them. We’ll start our comparison by defining the two, followed by comparing them on the grounds of certain factors. It includes:

• Ease of Use
• Pricing
• Tools and Add-ons
• Help and Support
• Payment Process and Transaction Fees
• Search Engine Optimization
• Themes
• Security
• Performance
• Scalability

 What is Shopify?

Launched in 2006, Shopify is one of the leading eCommerce platforms that allows retailers and business owners to create their online stores. Its ability to let people create virtual stores without technical knowledge makes it one of the most loved eCommerce platforms. It is an extremely easy-to-use platform.

What is Magento?

Widely known for its flexibility and high customization feature, Magento is yet another pre-developed eCommerce platform used for creating online stores. It was launched in 2007. The free edition of Magento is known as Magento Open Source while, its premium, the paid edition is called Magento Commerce.

In June 2020, Magento was replaced by its better version called Magento 2. Magento 2 introduces an enhanced and wide range of features and services.

Which is Better: Shopify or Magento?

Let’s explore the features of Shopify and Magento on the grounds of factors mentioned afore. It shall help us to know which one of them is better.

1.    Ease of Use

Shopify is lots easier than Magento to use. While using Magento requires you to learn coding and certain technical jargon to work efficiently, Shopify is a drag-and-drop website builder. Although Magento is quite a flexible platform allowing one to build a highly customized online store, Shopify is just not as tricky.

2.    Pricing

Shopify and Magento are lots similar in their prices. Because the former is a hosted platform, the price you pay here includes all the hosting factors. While Magento being a self-hosted platform, it requires you to pay for web hosting, security, extensions/add-ons, and your domain.

3.    Tools and Add-ons

Despite Magento providing a wider range of extension tools, applications, and add-ons, Shopify wins this one. While Shopify avails over 1200 free and paid applications as tools and add-ons, Magento provides over 5000 of them. It is because the applications on Shopify are easier to use than Magento. Here you do not require coding knowledge to install them.

4.    Help and Support 

The help and support system of Shopify is just great. It provides:

• 24/7 live chat support
• 24/7 call support
• Support on Social Media
• Email support
• Video tutorials
• Community Forum
• Advanced Specialist support

Yet, the help and support system of Shopify fails to surpass the one on Magento.

5.    Payment Process and Transaction Fees

Magento wins the tag for better payment process and transaction fees. Shopify offers fewer payment gateways while imposing transaction fees unless you use Shopify Payments. Magento supports lots more payment gateways than Shopify.

6.    Search Engine Optimization

Magento has a wide range of SEO features than Shopify and wins this one. While Magento has in-built SEO features, Shopify requires you to manually search and install the applications of your needs to boost SEO.

7. Themes

With Shopify offering a wide range of cost-effective (cheap) themes than Magento. You also do not need any technical/coding knowledge to tailor them to your online store.

8.    Security

Magento lets you enhance your website security besides sending regular patches and updates to keep your security tight. The SSL encryption and Level 1 PCI DSS Complaint security on Shopify keep your virtual store protected from cyber threats. However, the security system from Magento outranks Shopify because it is designed to serve professional webmasters.

9.    Performance

Both Shopify and Magento are just great eCommerce platforms to start your virtual store. They give perfect speed and performance.

Because Shopify is a hosted platform, you just do not have to worry about the loading time and speed of the store. On Magento, you can choose your server and take the required actions to trigger your website performance.

10. Scalability

Magento is a better bet when it comes to scalability. It offers better flexibility and scalability to your online business than Shopify.

Maybe the speed and height!

People who enjoy speed find the ride too short to enjoy while the people with acrophobia suggest that rollercoaster rides are never-ending. My personal opinion goes with the notion that the year that passed, 2020 had been nothing less than a roller coaster ride. It was a year that was too fast and too slow at the same time. If you take into consideration the chaos, boredom, and health, the year was super slow to pass. But for webmasters and online business owners, it was a fast-paced year that brought lots of innovation and changes in the industry. 

So many unanticipated things became a part of the new normal. Who would have thought that we would fall in love with technologies so much that we’d use them for every second thing that we do? The pandemic and other events in the year led people to spend a big fraction of their time online. 

With users spending so much time online, it has become a challenge for the website owners to attract, hold and earn conversions from them. The need of the hour requires online business owners to adapt to the rising UX design trends in 2021 to boost their conversions. And that’s what we will be talking about in this post.

UX/UI Design Trends in 2021

As is the way with trends, every once in a while, a list of new trends appears before us. The same happens with the UX designs used in the websites. However, not every UX design trend that rises to popularity is good for your conversion rates. And why so?

Also, Check – Why Website Redesigning is Playing a Major Role in 2021?

Because every other business owner is using the same trend out there. And there’s a thing with users that they do not love oversaturated designs. Nobody finds that are too common interesting. But to stand out, you cannot choose to remain unchanged. You will have to introduce new designs to your website to attract clients and customers. So, the best way to choose UX design trends for your business is through research. 

Make sure to check the trending UX designs before implementing them into your platform. The UX/UI designs that you adopt must offer something new to your customers. It must make your brand stand out before your competition. It must also contribute to your brand’s development. 

At your resort, SEO Digital Gurus has aggregated a list of top 5 UX design trends to dazzle users in 2021. You can use any or all these UX/UI designs to boost your overall revenue. However, make sure to choose the trends that suit the needs of your target audience. It is because everything that you do on your website is to satisfy your users above anything else. So, without any ado, let’s get to discover the best UX design trends in 2021.

Top UX Design Trends in 2021

The very purpose of UX designs is to provide a satisfactory user-experience to your audience. It is to make your business appealing enough for them to choose you over your competitors. There are hundreds of such UX designs trending in the tech industry. But you cannot adopt every one of them on your website. Here are the top 5 UX designs that can dazzle your users in 2021.

Keep reading to discover the best UI trends for 2021.

1. Voice-Search Interface

Voice commands have become a new normal in the tech industry. The reason behind the rising popularity of voice searches is the screen-fatigue. They eradicate the need to type an entire sentence/query in the search box. The user can just tap on the mic, speak his query and find the result that answers the same.

You already know about the extreme popularity of the voice assistants like Alexa, Siri, and Cortana. Adopting a Voice-search interface allows your users with the facility to access your services via them without having to sit before the screens. It makes them multi-tasking. And the users just love this UX design.

2. Personalized Design

Think about the web series that Netflix recommends you, the products that appear on your home page while you browse Amazon or the ads displayed on your Instagram.

What is that one common thing between them?

They are tailored to your needs and previous searches!

It is called personalized UX design. It can be a great asset to your website in 2021 to improve your audiences’ user-experience. Personalized UX design aims to serve customers with the products and services that are customized to their needs.

3. Password-less Login

One of the very important UX issues to be addressed this year is password logins.

Every other person out there, tech-savvy or not, uses countless applications and digital platforms. It is quite tough to remember passwords for every website that you visit. Now imagine forgetting a password and undergoing the frustrating cycle of resetting the same all over again.

Upgrading your website for password-less logins would make things lots easier for your users. You can go for logins via Google account, social media handles, fingerprints, or face authentication.

4. Dark Mode

You’ve seen the upgraded dark mode on social media platforms like Instagram, Whatsapp, and Facebook. Even Youtube offers this interesting UI alternative to its users. Why so?

It is because Dark Mode is one of the most trending UX designs of 2021. The reason behind the popularity of Dark Mode is its ability to:

• Highlight and make several elements of the page stand out
• Save battery power
• Reduce eye-strain

5. Bright and Bold UI (The Right Mix of Colour Combination)

Websites that use minimum colors are too boring. Nobody exactly likes those black n’ white websites anymore. That’s the reason why you should try bright and bold colors to brighten up your website. This could be a way to make your website stand out from the crowd of hundreds of websites visited by your clients.

Neon or bold shades could be a way to dazzle users but, make sure not to overdo them.

Other trending UX designs in 2021 include:

• Micro-interactions
• 3D elements
• Graphics
• Uninterrupted user-experience
• Data visualization
• Bold fonts and Visuals

Every experienced website designer in the industry would recommend you to use these UX designs to dazzle your audience in 2021.